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President Coolidge was very popular and could have easily secured the Republican nomination. He decided, however, not to run. This threw the Republican nomination wide open. The Republicas at Kansas City nominated Secretary of Commerce Herbert Hoover. The Democrats with little optimism nominated long-time candidate Governor Al Smith of New York. He was thec first Catholic nominated by a major party and this became a major issue in the Democratic stringhold of the South. The Republicans in the early 20th century were the najority party. Ans short of asplit in the Party or a major scandal, the Republicans were the odds on favorite. Economic prosperity made a Republican victory a virtual foregone conclussion. Secretary Hoover set the tone of the campaign in his acceptance speech, "We in America today are nearer to the final triumph over poverty than ever before in the history of this land... We shall soon with the help of God be in sight of the day when poverty will be banished from this land." In the end it was the economic properity that led to Hoover's victory. Protestant attitudes toward Catholics made it a landslide. Secretary Hoover received 21.4 million (58 percent) popular votes and a commanding 444 electoral votes. Governor Smith received only 15 million popular votes (41 percent) and 87 electoral votes. Smith managed to carry only Rhode Island and Massachsetts and the Deep South. Several Southern states like Virginia, Tennessee, and North Carolina for the first time since Reconstruction went Republican. Here Smith's Catholcism hurt him badly. And his home state of New York went Republican. Desguised in the landslide was the fact that the Democrats carried most large northern industrial cities. One of the few Democratic bright spots was thec election of Franklin Roosevelt to replace Govenor Smith in New York.
President Coolidge was very popular and could have easily secured the Republican nomination. He decided, however, not to run. This threw the Republican nomination wide open.
The Republican's main theme since The wilson years and World War I was economic prosperity and the 1920s had been one of the most prosperous decades in American history, except on the farm belt. Secretary of Commerce Herbert Hoover could legitimately claim a role in achieving that prosperity. He was well known to the American public as a result of his World War I relief work. Hoover achieved lackluster results in the primaries (California, Oregon, New Jersey, and Michigan). It was The Convention that selected the candidate as only a few states had primaries.
Hoover encountered relatively little opposition, although former Illinois Governor Frank O. Lowden and Senate Majority Leader Charles Curtis were hopeful. The divisions of the 1910s had created adesire in the party to seek consensus. Influetial Treasury Secretary Andrew Mellon endorsed him. This brought along the Pennsylvania delegation and the nomination. Secretary Hoover was nominated on the first ballot at the Kansas City Convention. Hoover threw the vice presidential nomination to the Convention. After President Coolidge prevented the renomination of Vice President Dawes who he despised, the Conventiin nominated Senator Curtis of Kansas.
The Democratic Party on the other hand was deeply divided. The basic division was the progressive northern Democrats and the conservative southern Democrats. The leading figure in the Party at the time was New York Govenor Al Smith. He had been a leading contender in 1920 and 1924, but was defeated by the southern wing of the party. The Democrats assembled in Houston, Texas, but with the roaring economy few Democrats were optimistic about their chances.
The Ku Klux Klan, an important force in the South, distributed literature charging that Smith would turn over America to the Pope. This time Smith won the nomination on the second ballot. The early victory was a measure of the Party's assessment that the Republicans would almost certainly win the election. He thus became the first Roman Catholic nominated by a major party. To placate the southern delegates, Senate Minority Leader Joseph Robinson of Arkansas was nominated for vice president. This was one of the most awkward tickets since the earky years of the Republic. Governor Smith was a big city Catholic progressive who opposed Prohibition. Senator Robinson was a conservative Protestant who was commited to temperance.
The Republicans in the early 20th century were the najority party. Ans short of asplit in the Party or a major scandal, the Republicans were the odds on favorite. Economic prosperity made a Republican victory a virtual foregone conclussion. Secretary Hoover set the tone of the campaign in his acceptance speech, "We in America today are nearer to the final triumph over poverty than ever before in the history of this land... We shall soon with the help of God be in sight of the day when poverty will be banished from this land." Hoover campaigned primarily on economic issues. Hoover's most mmorable slogan was "A chicken in every pot and a car in every garage." The major issues in the campaign, howver, became religion and prohibition. Hoover did not take up the religion issues. The Klan and Protestant groups did. They charged that Smith was going to make Catholocism the national religion. This was widely believed throughout the Bible belt. Smith did not openly oppose prohibition, but he was widely seen as not supporting it. He argued against it and Hoover wanted it continued. The campaign was notable for the role of radio, For the first time radio was an important force. Radio existed earlier, but by 1928 most Americans had radio sets and radio had reached the big time. Radio and movie newsreels in many ways made this the first truly modern campaign. Smith was gennerally viewed as an excellent campaigner in person. He was known in the Party as the "Happy Warrior". He did not, however, have a good radio voice. Here Hoover did better.
In the end it was the economic properity that led to Hoover's victory. Protestant attitudes toward Catholics made it a landslide. Secretary Hoover received 21.4 million (58 percent) popular votes and a commanding 444 electoral votes. Governor Smith received only 15 million popular votes (41 percent) and 87 electoral votes. Smith managed to carry only Rhode Island and Massachsetts and the Deep South. Several Southern states like Virginia, Tennessee, and North Carolina for the first time since Reconstruction went Republican. Here Smith's Catholcism hurt him badly. And his home state of New York went Republican. Desguised in the landslide was the fact that the Democrats carried most large northern industrial cities. One of the few Democratic bright spots was thec election of Franklin Roosevelt to replace Govenor Smith in New York.
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