Figure 1.-- Here is an advertisement for Vive Cameras. We are not sure in what magazine or newspaper this adverisement appeared, but we know it was published in 1897. At the time the process of photolithography was very new. It was also expensive so you see it being used first in advertisements rather in regular news articles.

Here is an advertisement for Vive Cameras. We are not sure in what magazine or newspaper this adverisement appeared, but we know it was published in 1897. At the time the process of photolithography was very new. It was also expensive so you see it being used first in advertisements rather in regular news articles. The ad copy read, "The Largest Picture. A $5.00 Vive is the best and most popular holiday present for old and young, man, woman, or child. The Vive No 4. 4 X 5, $10.OO camera has all advantages claimed for any other hand camera, and is equipped with our patent focusing magazine for taking LARGE CABINET BUST PICTURES. 18 glass plates, OR 50 cut films can be carried in eith camera and exposed WITH­OUT RELOADING or any additional cost for metal holders. BEFORE BUYING ANY OTHER send 2-cent stamp for 1897 Art Catalogue, showing sample pictures, and NINE STYLES of VIVES, from $5.00 TO $35.00 OR 3 cents extra for finely embossed mounted photograph. Photograph taken with the $5.00 Vive, by W. P. Moore, Eureka Springs, Arkansas. Vive Camera Company, HOME OFFICE, 153 La Salle Street, Chicago, N. Y. Office, 621 Broadway, Boston Office, 145A Tremont St."

Created: 12:23 AM 5/31/2007
Last updated: 12:23 AM 5/31/2007