This is a 1902 magazine advertisement for Uneeda Biscuits and Zu Zu Ginger Snaps. We are not entirely sure about the company. The trademark is Inner Seal which apparently was based on the novel idea of packaging crackers and cookies in some kind of protective sealed wrapping for freshness. Note that the term 'biscuit' here is used instead of cookie. The British for years cintinued to use 'biscuit', but cookie is now well established in British English. The trade mark symbol suggests that this was an early adverisement for now what is the Nabisco Corporation. Nabisco of course meant the National Biscuit Coeporation. To get over the idea of protective wrapping, the company chose a boy are wrapped up in a heavy raint coat and rubber boots. A reader tells us, The boy is pictured in a, "oil skin outfit (note the high sheen)".
Navigate the Boys' Historical Clothing Web Site:
[Return to the Main 20th century advertisement page]
[Return to the Main rainwear page]
[Introduction] [Activities] [Biographies] [Chronology] [Cloth and textiles] [Clothing styles] [Countries] [Topics]
[Bibliographies] [Contributions] [FAQs] [Glossaries] [Images] [Links] [Registration] [Tools]
[Boys' Clothing Home]