Advertisements Featuring Boys' Clothing: Chronology


Figure 1.--I am not sure, but I believe thast is is an ad for soup. I do not know the brand name. Presumably it is well known in Japan. Hopefully our Japanese readers will tell us more about the product. .

HBC will list individual ads here chronolically. We stress the are not clothing ads themselves, but the clothing of children who appear in advertisements for various other products. After we have collected a reasonable number of adds, we will analize them for pertinent trends. Advertising of course came to its own in the 20th century and the number of available 20th century images is enormous. Adverising, however, dates back to the ancient world. Archeologists have noted signs written on the walls of Pompeii. Printed and broadcast ads are a much recent phenomenon. We have acquired a few 19th century ads, but most of our advertising material dates from the 20th century.

The 19th Century

Adverisements were not new to the 19th century. We notice ads in the 18th century. A number of trends developing in the 19th century meant that a whole new industry was created--the advertising industry. Important factors were the developing industrial economy giving increaing purchaseing power to a vastly increased population. Technical improvements in publishing, including lithography and photography were other factors. This helped to bring about mass circulation publications provising a vehicle fof advertisers. As a result there were by the late-19th century an increasingly sophisticated advertising industry. Much more of course was to come in the 20th century.

The 20th Century

Advertising was in its infancy in the 19th century. It was in the 20th century that dvertising became a major part of a modern economy--except after the Russian Revolution in Communist countries. These clothing appearing in these ads is another useful reflection on contemporary styles. Readers must use some judgement in assessing these ads. Because these ads are designed to reflect facorably on the person making a purchase, this reflected the choice of how the children in the ads were costumed. We want to assess this in more detail, but first want to archive more actual advertisements.

The 21st Century

We do not yet have much information on the 21st cedntury. We do notice that a French cookie company uses a school boy wearing a smock as its logo, both on pachaging and in its advertising. The cookies are called "Le Petit Ecolier". Tht may be the brand name. We have seen the same logo in the early 20th century and it was probably created even earlier. We notice an ad from we think Japan dated probably about 2005, but we do not yet have details on it. I think it is selling what looks to be Wavex badmiton paddles.







HBC





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Created: March 28, 2003
Last updated: 8:41 PM 3/23/2012