Magazinews with Boys's Clothing Advertisements


Figure 1.--The "Literary Digest" was an important American magazxine during the early 20th century. The magazine often used art work on its covers. The actual were usually not relevant to HBC's assessment of historical fashion trends, but there were clothing advertisements. We are not sure who the artist here was, but suspect Sir Thomas Lawrence.

We have discussed several different publications, mostly magazines, in HBC. Many are publications which carried illustrated articles, both drawings and photographs, along with information about fashion trends or historical developments of interest to HBC. Most of these publucations also carried advertisements. Some rarely had clothing advertisements while others often included clothing advertisements. We also notice magazines of relatively limited interst to HBC that did gave clothing adverisements. Some of the magazines specified in certain kinds of clothing advertisements. These cklothing ads when we could determine the date are archieved in the HBC catalog/advertising section.

Good Housekeeping (U.S., 1885- )

Good Housekeeping first appeared May 2, 1885. It was one of of several popular women's magazines established suring the 1880s and 1890s. The magazine provided information about running a home and raising children. This the modern Good Housekeeping conytinues today. The Good Housekeeping seal of approval was developed to assure housewives of a product's value. Letters from readers were an important facet. The early magazine, however, also included a broad range of literary offerings. Good Housekeeping was founded by journalist-businessman Clark W. Bryan in Holyoke, Massachusetts. The magazine moved to Springfield, but by 1911 the circulation was only 0.3 million. This changed when it was purchased by the William Randolph Hearst and moved to New York. The citculation was soon in the millions of copies. Many well known writers have contributed to Good Housekeeping, including Somerset Maugham, Edwin Markham, Edna St. Vincent Millay, Frances Parkinson Keyes, and Evelyn Waugh. Following the death of President Calvin Coolidge his widow, Grace Goodhue Coolidge, memorialized him in its pages. In an efforts to stay close to its audience, Good Housekeeping accepts articles by ordinary readers who are not professional writers. No one individual is more associated with Good Housekeeping than famed American children's illustrator Jesie Wilcox Smith. Over two decades, Good Housekeeping brought her work into millions of Americans homes every month (1917-33). In all she did more than 200 covers for the magazine.

Literary Digest U.S./U.K., 1908-36?)

We do not know much about the Literary Digest at this time. We do know that it was a major Aerican publication in the early 20th cebntury devoted to literature and culture. We do not know when the magazine was founded or until when it was published. The do not issues from 1908-36. Whilke well known in the early 20th century, it is best known today as a footnote in the history of polling. The mgazine conducted a poll using telephobne queries during 1936. It suggested at the time that Republican candidate Alf Landon would defeat Franklin Roosevelt in a landslide. Of course he did not. The poll is used as an example of the need for a pole to sample all sectors of the voting public. Many voters in 21936 coukd not afford telephones and most of them voited for President Roosevelt. The magazine was poublished by Funk & Wagnals which aldo published an encyclopedia. The magazine was published in both New York and London. As far as I know that was unuual as most magazines I know of were natioanlly based.

New Yorker

We notice small advertisements in The New Yorker from important both clothing manufactuers and botiuque shops in New York.

Parents Magazine (U.S., 1925- )

Parents Magazine is the leading family magazine in the United States for parents. It provides practical advise, tips, techniques and advice from America's foremost childcare experts. As originally conceived it was primarily pitched to mothers. This is probably still the case, although men are playing an increasing role in raising children. We do not yet have details on when the magazine was founded. We note illustrations that look to be dated from the 1920s. We note numerous issues from the 1940s. The nagazine is still being published. Besides the articles with advise on child raising, there were many advertisements of products for children. This included clothing and patterns for making children's clothing.







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Created: 8:09 PM 10/12/2004
Last updated: 8:09 PM 10/12/2004