Figure 1.--This 1930 cover is one of over 200 covers that famed children's illustrator Jessie Wilcox Smith did for "Good Housekeeping". |
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Good Housekeeping first appeared May 2, 1885. It was one of of several popular women's magazines established suring the 1880s and 1890s. The magazine provided information
about running a home and raising children. This the modern Good Housekeeping conytinues today. The Good Housekeeping seal of approval was developed to assure housewives of a product's value. Letters from readers were an important facet. The early magazine, however, also included a broad range of literary offerings. Good Housekeeping was founded by journalist-businessman Clark W. Bryan in Holyoke, Massachusetts. The magazine moved to Springfield, but by 1911 the circulation was only 0.3 million. This changed when it was purchased by the William Randolph Hearst and moved to New York. The citculation was soon in the millions of copies. Many well known writers have contributed to Good Housekeeping, including Somerset Maugham, Edwin Markham, Edna St. Vincent Millay, Frances Parkinson Keyes, and Evelyn Waugh. Following the death of President Calvin Coolidge his widow, Grace Goodhue Coolidge, memorialized him in its pages. In an efforts to stay close to its audience, Good Housekeeping accepts articles by ordinary readers who are not professional writers. No one individual is more associated with Good Housekeeping than famed American children's illustrator Jesie Wilcox Smith. Over two decades, Good Housekeeping brought her work into millions of Americans homes every month (1917-33). In all she did more than 200 covers for the magazine.
Good Housekeeping first appeared May 2, 1885. It was one of of several popular women's magazines established suring the 1880s and 1890s. The magazine provided information
about running a home and raising children. This the modern Good Housekeeping conytinues today. Good Housekeeping was founded by journalist-businessman Clark W. Bryan in Holyoke, Massachusetts. The magazine moved to Springfield, but by 1911 the circulation was only 0.3 million.
The Good Housekeeping seal of approval was developed to assure housewives of a product's value. Good Housekeeping beginning in 1900, sponsored an "Experiment Station" to test consumer goods and make recommendations to its readers. This eventually became the Good Housekeeping Institute which awarded selected products, usually made by advertisers, its "Seal of Approval." This practice which came under attack during the New Deal when the Roosevelt Administration pushed for Government-mandated stringent product labeling practices. Good Housekeeping decided to cahnge the name to a "Guaranty Seal," and it becamer a mechanism for screening advertisers. The magazine also imposed ceratin restrictions on advertising and with a few exceptions rejected tobacco or liquor advertisements.
Letters from readers were another important facet of the magazine's suucess..
The early magazine, however, also included a broad range of literary offerings. Many well known writers have contributed to Good Housekeeping, including Somerset Maugham, Edwin Markham, Edna St. Vincent Millay, Frances Parkinson Keyes, and Evelyn Waugh. Following the death of President Calvin Coolidge his widow, Grace Goodhue Coolidge, memorialized him in its pages. In an efforts to stay close to its audience, Good Housekeeping accepts articles by ordinary readers who are not professional writers.
Major changes came when Good Housekeeping was purchased by the William Randolph Hearst and moved to New York. The citculation was soon in the millions of copies.
No one individual is more associated with Good Housekeeping than famed American children's illustrator Jesie Wilcox Smith. Over two decades, Good Housekeeping brought her work into millions of Americans homes every month (1917-33). In all she did more than 200 covers for the magazine.
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