Belgian Mail Order Catalogs and Advertisements with Boys Clothings: Chronology


Figure 1.--.

Belgian mail order catalogs and newspaper advertisements offer a very useful time line on changing fashion trends. I am not sure precisely when mail order catalogs first appeared in Belgium. We have only limited information on Belgian clothing catalogs and advertisements as well as fashion magazines at this time. Belgian is a complicated country to assess. Sirely Dutch publications must have been read in Flemish (Dutch speaking) areas and French publications in Waloon (French speaking) arreas. German publications also probably were distributed in Flanders. We know there were many similarities with French fashions. Dutch and even German fashions may also have influenced Belgium. One of the subjects we want to consider is to what extent English and French fashions affected the two different language communities. It is unclear how easy it was to order clothes listed in foreign catalogs. HBC has begun collect mail order pages. Advertisements appeared in the newspapers before the first mail order catalogs appeared.

The 1870s


The 1880s


The 1890s


The 1900s


The 1910s


The 1920s


The 1930s


The 1940s


The 1950s

The Belgian magazine Vrouw en Huis ("Woman and Home"). We have some issues from the early 1950s. It was a weekly magazine and as it was in Dutch for Flemish readers, was also sold in the Netherlands. I'm not sure how popular it was among French readers. The magazine in the early 1950s showed paterns for short pants satin outfits for little boys' best outfits worn with short coats during the winter. Knitting patterns for sweaters were popular. Short pants outfits for boys were very common.

The 1960s


The 1970s


The 1980s


The 1990s


The 2000s






Christopher Wagner






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Created: January 3, 2002
Last updated: January 3, 2002