Belgian Mail Order Catalogs and Advertisements with Boys Clothing


Figure 1.--The Belgian ETE Summer catalo offered suits and blazer outfits. They included girls outfits. The boys outfits were dome with pants. Short pants were availavle for boys up to 14 years of age. The sgirls' outfits were doine with skirts. Some seen to be made for chool wear.

We have only limited information on Belgian clothing catalogs and advertisements as well as fashion magazines at this time. Belgian is a complicated country to assess. Surely Dutch publications must have been read in Flemish (Dutch speaking) areas and French publications in Waloon (French speaking) arreas. German publications also probably were distributed in Flanders. We know there were many similarities with French fashions. Dutch and even German fashions may also have influenced Belgium. One of the subjects we want to consider is to what extent English and French fashions affected the two different language communities. It is unclear how easy it was to order clothes kisted in foreign catalogs. One interesting aspect of Belgian catalogs and adverisemens in language as Belgians speak both Flemish and French. We believe that the lsnguafevin ads was ijn the lnguage used by the newspsper or magazine. We are less sure about catalogs. Hopefully our Belgian readers will provide us some insights here.

Garments

Belgian mail order catalogs and advertisements offer a great deal of information on specific clothing styles and garments worn over time. We are at this early stage of developing our catalog archive focusing primarily on the chronological pages. We will eventually list these pages in both sections. We have some catalog pages without dates which we are initially archiving here.

Chronologies

Belgian mail order catalogs and newspaper advertisements offer a very useful time line on changing fashion trends. I am not sure precisely when mail order catalogs first appeared in Belgium. We have only limited information on Belgian clothing catalogs and advertisements as well as fashion magazines at this time. Belgian is a complicated country to assess. Sirely Dutch publications must have been read in Flemish (Dutch speaking) areas and French publications in Waloon (French speaking) arreas. German publications also probably were distributed in Flanders. We know there were many similarities with French fashions. Dutch and even German fashions may also have influenced Belgium. One of the subjects we want to consider is to what extent English and French fashions affected the two different language communities. It is unclear how easy it was to order clothes listed in foreign catalogs. HBC has begun collect mail order pages. Advertisements appeared in the newspapers before the first mail order catalogs appeared.

Fashion Magazines

At this stage of HBC's devlopmnt, we are archiving available mail order catalogs, store catakogs, and fashion magzines together. We may eventully separate these differentbpublications, but as there are only a limited number we know about at this time, we have combined hem on one page. This age present the differnt title that we know about.

Companies

We do not know much about Belgian mail order companoe yet. One company we note active in the 1960s was ETE.

Language

One interesting aspect of Belgian catalogs and adverisemens in language as Belgians speak both Flemish and French. We believe that the lsnguafevin ads was in the language used by the newspsper or magazine. We are less sure about catalogs. We see some published in both languages. This may have been the standard for mail order companies lookijng for as large a market as possible. Hopefully our Belgian readers will provide us some insights here. Of course this also meant that Belgians had access to both Dutch and French catlogs and we also believe that German catalogs have been used.







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Created: January 3, 2002
Last updated: 3:54 AM 10/24/2014