Figure 1.--Mail order clothing catalogs and advertisements provide useful information about clothing trends in different countrues over time. These lederhosen were advertised in a 1965 German mail order catalog. |
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German mail order catalogs help to illustrate destinctive German clothing styles and changes over time in those styles.
German mail order catalogs and advertisements offer a great deal of information on specific clothing styles worn over time. They are helpful in spotting the unique styles worn by Germab boys/
German mail order catalogs and advertisements offer a very useful time line on changing fashion trends. Important stores had catalogs before they began offering mail orders. There were also catalogs of sewing patterns. I am not sure precisely when mail order catalogs first appeared in Germany. They were, however, very common in the post-World War II period.
Many important German department stores advertized heavily in newspapers. Some oublished catalogs. We think the first important mail order compamy was Quelle which was established in 1927. The most important pattern company was Burda. The most important mail order catalogs in the 1970s were "Baur", "Otto", "Quelle", and "Wenz".
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