Dutch Mail Order Catalogs and Advertisements with Boys Clothings: The 1930s


Figure 1.--Dressy outfits for Dutch boys in the 1930s included an interesting mixture of old and new styles. Note the Peter Pan collar and ornamental buttons on the shorts looking like kneepants in this 1935 ad for sewing patterns. Note the sash and large bow on the girl's dress.

Dutch mail order catalogs and advertisements offer a very useful time line on changing fashion trends. Many casual styles emerged after World War II, including jackets. These catalogs show a some important trends in the Netherlands. Boys except the very youngest are no longer wearing short pants to dress wear. Shorts were increasingly becoming casual wear. The shorts that boys do wear, mostly during the summer, are quite short and often very colorful.

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An important Dutch magazine in 1935 had drawings showing some dressy short and long pants outfits for younger boys. Casual styles appear to have become increasingly popular. Readers could buy the sewing patterns.

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Christopher Wagner






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Created: November 30, 2001
Last updated: November 30, 2001