Swiss Mail Order Catalogs and Advertisements for Boys Clothings: The 1930s


Figure 1.--Here are a range of suits and other garments offered by Jelmoli in 1938. Here we see short pants and knickers, but no long pnts. Notice the cape. That was kind of French school style, but rarely seen in Germany. The boys are pictured wth both flat caps and berets.

We have some pages from the Jelmoli catalog during the 1930s. Only a few pages were devoted to boys clothing, but they provide a great deal of very useful information. The pages show boys outfits, school, smocks ( Kinder-Schürzen ), book bags and other items.

1930


1931


1932


1933


1934


1935


1936


1937


1938

We have some pages from the Jelmoli catalog during the 1930s. Only a few pages were devoted to boys clothing, but they provide a great deal of very useful information. The pages show boys outfits, school, smocks ( Kinder-Schürzen ), book bags and other items. Our Swiss reader points out, "I just received a Catalog form the "Grand magasins Jelmoli," Zurich for the year 1938. In it it has a few good pages relating to fashions of boys. I am going to make copies of these pages and will send them to you. Again, as Jelmoli was in Zurich, it reflects the more urban fashions. I know, that in the poor mountain sections of Switzerland such fancy clothing was not available."

1939








HBC






Navigate the Boys' Historical Clothing catalog/magazine pages:
[Return to the Main Swiss mail order chronology page]
[Main photo/publishing page] [Store catalogs] [Fashion magazines]



Navigate the Boys' Historical Clothing Web Site:
[Return to the Main Swiss page]
[Introduction] [Activities] [Biographies] [Chronology] [Clothing styles] [Countries]
[Bibliographies] [Contributions] [FAQs] [Glossaries] [Satellite sites] [Tools]
[Boys' Clothing Home]



Navigate the Boys' Historical Clothing Web Site:
[Sailor hats] [Sailor suits] [Buster Brown suits]
[Eton suits] [Rompers] [Tunics] [Smocks] [Short pants] [Pinafores] [Long stockings] [Underwear] [Harness]



Created: 6:17 PM 6/22/2006
Last updated: 6:17 PM 6/22/2006