HBC has followed the change in the popular color of boys' long stockings from darker shades (black, dark brown) to tan and beige. We noticed that the new fashion caught on in the 1920s when we begin to see tan and lighter shades being sold
and illustrated in the mail order catalogues. By serendipity, I just came across a notice in a Wannamaker's advertisement for "children's long stockings" made of cotton in the Philadelphia Inquirer for April 28, 1904. The ad states, "Good tan long stockings are scarce" and "importers are rushing orders to Europe" because the domestic manufacturers can't satisfy the demand. Perhaps the fact that it was April accounts for the new fashion for tan long stockings (black was
the standard color, especially during the winter).
I think this shows
that the interest in tan long stockings for boys and girls occurred a
little earlier than we thought. In 1904 the style was still in the
minority (in big eastern cities such as New York and Philadelphia).
And perhaps the need to order tan stockings from Europe in 1904 shows
that European countries such as Germany were already ahead of the
American trend. But tan long stockings for boys and girls (to be worn
with short trousers and skirts) did not really become general
throughout the country, especially in rural areas, until the 1920s.
There is unfortunately no illustration, just a notice in small print,
so there is no point in scanning this example. But it might be worth
noting this fact on our color page for American long stockings. In the
1920s and 1930s we begin to get colors like fawn, champagne, light tan,
camel, etc. in Wards and Sears catalogues.
A reader writes, "I agree that tan stockings were not so common in the 1900s ans 10s, expecept perhaps in large eastern cities like Philadelphia." That was probably the case. It appears to have been largely seasonal, mothers using them to be worn with the lighter-colored clothes worn during the summer.
Another reader writes, "YOur comment, with which I agree, that Harry Hoffman is wearing tan or brown long stockings (rather than the more usual black) in this photo makes me think this might be a good example to use to illustrate the tan stockings ad in the Philadelphia Inquirer. The period is just right--the mid-1900s.
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