McKay's Common Sense waists and Hose Supporters (United States, 1904)


Figure 1.--We also notice advertisements for McKay's Common Sense waists and Hose Supporters for boys and girls. The paired images of waists--two different images in the same advertisement--appeared in 1904. One image shows the waist alone and another shows boys actually wearing the waist and playing ball to show how the waist held up their stckings.

We also notice advertisements for McKay's Common Sense waists and Hose Supporters for boys and girls. The paired images of waists--two different images in the same advertisement--appeared in 1904. One image shows the waist alone and another shows boys actually wearing the waist and playing ball to show how the waist held up their stckings. The boys are depicted in their underwear without their knee pants to show the McKay product. The boys are wearing long underwear in 1904, which must have been standard, at least for boys in Iowa during March. This ad appeared in the Iowa Recorder, a small town newspaper from Greene, Iowa (March 30, 1904, page 8). This ad was placed by the F. W. Boller & Sons dry goods store in Greene. This was a town in northeastern Iowa, a fairly rural area. Between the two images is the text of the ad: "All sizes [2 to 14] in McKay's Common Sense waists and Hose Supporters for boys and girls. Were 50 cents, now 20 cents each". The image of the waist has the additional notation: Patent June 2, 1896. and the words "For Boys in Knee Pants."






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Created: 6:47 AM 10/10/2008
Last updated: 6:47 AM 10/10/2008