American Advertisements and Catalogs with Boys Clothings: 1953


Figure 1.--Simplicity in 1953 offered coordinated brother-sister patterns for sunsuits. The tops matched, but the bottoms differed. They were made with the same material and trim. This prticular pttern was made in size 2.

American advertisements and mail order and other catalogs offer a very useful time line on changing fashion trends. American mail order catalogs in 1953 featured jeans and other long pants for boys of various ages. Khaki slacks were a staple. Stores offered shirts in a variety of bold prints as well as standard white annd blue colors. World War II style bomber jackets were very popular and saddle shoes seen as very stylish for boys. Suits were mostly single breasted and with long pants. Short pants suits might be worn by younger boys, often in the Eton style. Sunsuits were popular for younger children. A variity of "T"-shirts and shorts were available for summerwear.

Headwear


Toddler Clothes

Sunsuits were popular for younger children. Simplicity in 1953 offered coordinated brother-sister patterns for sunsuits. The tops matched, but the bottoms differed. They were made with the same material and trim. I'm not sure about the size range.

Shirts

Boys wore a variety of shirts during 1952. Cotton "T"-shirts were especially popular for warm-weather summer wear.

Coats


Jackets

World War II style bomber jackets were very popular.

Suits

American boys in the early 1950s were increasingly wearing single breasted suits. Sports jackers had become very popular. Most boys were wearig long pants suits, but boys under 10 years of age might stull wear short pants suits, especially boys from affluent families.

Pants

Jeans were worn by most elementary school boys, although many high schools did not permit them. They were worn cowboy style with big cuffs as seen in the movies, so that had to be bought long. Boys also wore a variety of slacks. Summer shorts were available in sizes up to 18 years, but mostly 6-12 years.

Playwear


Hosiery


Footwear

Saddle shoes were seen as very stylish for boys.

Pajamas


Underwear


Milsan “Rocky” underwear for boys (1953)

Here we se underwear manufactured by Milsan. It is not a company we know much about. Two styles of boys’ underwear. Both boys wear white cotton briefs, but the boy on the left wears a sleeveless knit undershirt whereas the boy on the left wears a t-shirt. The color is standard white. The ad was placed by the company marketing the garments--J.J. Newberry. I'm not sure what kind of store that was. It appears to be a chain store.







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Created: July 15, 2003
Last updated: 5:38 PM 10/15/2004