American Advertisements and Catalogs with Boys Clothings: The 1950s


Figure 1.--The Best & Co in 1952 offered jeans long pants slacks for boys of all age. The jacket shown here was popular style. Notice the boy wearing saddle shoes.

A few boys still wore knicker suits in the early 1950s, but they disappeared from clothing catalogs. Boys were wearing mostly slacks and jeans. Some boys wore short pants, but it was increasingly less commonn, except for younger boys. This varied somewhat regionally and by social class. Jeans came long so the cuffs could be turned up. In the middle of the decade coon skin caps appeared thanks to Walt Disney and Davy Crocket.

The 1950s

We have some undated material which appears to have been offerd in the 1950s, but we can not date it to any specific decade. One item was a pattern for toddlers that could be made into a girl's sailor dress or a boys' sailor suit

1950

We note a pages from the 1950 Sears Winter catalog with a variety of boys' shoes. There was a range of lace up and buckle shoes, uncluding high-top styles and saddle shoes. There was also double-bar sandals. Long stockings by 1950 had largely gone out of fashion. We do note one small ad in the Sears Spring 1950 caalog for stocking supporters.

1951

A Vogue pattern from 1951 is for a shirt and shorts combination. The shirt could be made long or short-sleeved, with an open collar or traditional soft collar, and there was an option to make the outfit button-on. The size isn't shown.

1952

American mail order catalogs in 1952 featured jeans and other long pants for boys of various ages. Khaki slacks were a staple. Stores offered shirts in a variety of vold prints as well as standard white annd blue colors. World War II style bomber jackets were very popular and saddle shoes seen as very stylish for boys.

1953

Simplicity in 1953 offered coordinated brother-sister patterns for sunsuits. The tops matched, but the bottoms differed. They were made with the same material and trim.

1954

We have no information on 1954 at this time other than an advertisement for Jockey underwear.

1955

Plaid shirts were popular for school. Boys were wearing mostly slacks and jeans. Some boys wore short pants, but it was increasingly less commonn, except for younger boys. Jeans came long so the cuffs could be turned up. In the middle of the decade coon skin caps appeared thanks to Walt Disney and Davy Crocket.

1956


1957


1958

We have no information on 1958 at this time other than an advertisement for Fruit of the Loom underwear.

1959

Parents' Magazine and orher similar publications ran ads showed nicely tailored and designed clothes The Maxon Shirt Company in Greenvill, South Carolina place an ad in April 1959 issue of Parents' Magazine Carnegie "Hi" Society sets, short-slleved checked shirts and walk shorts.






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Created: December 12, 2001
Last updated: 7:30 AM 8/31/2005