Figure 1.-Here we see two Searss Boyville suits offered in the Fall-Winter 1942-43 catalog. The Boyville Jr. reflects the fact that the suits were for younger boys.

We notice Boyville clothing prominately offered in the 1920s and 30s, although we have noted it into the 1960s. An example here is a leather jacket in 1961. This was not as prominately featured as the Pilgrim brand, but it was a label especially focused on children clothes. The items were primarily outerwear, items like suits and jackets for boys and dresses for girls. This differed from Pilgrim which while not limited to underwear and hosiery, was primarily associated with these garments, at least for children. A reader adds, "I read some where, but do not now have the reference that Boyville was a brandname used for discount or lower priced clothing, sold at discount prices. Pigrim was more top of the line. Sears of course used both." While the Boyville line seems to have focused on outerwear, we do also notice some Boyville hosiery. One example is stockings and knee socks in 1930. Interestingly the Boyville hosiery included items for both boys and girls. In 1942-43 boys' union suits were sold under the brand name "Boyville", but "Pilgrim" was used for selling "waist union suits". As far as we can tell, while Sears had the Boyville line, there was no comparable Girlville line. I am not sure why this was. As far as we can tell, Sears sales of girls' clithes were comparable to boys clothes.

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Created: 11:56 PM 7/12/2006
Last updated: 11:56 PM 7/12/2006