Fashion Publications and Children's Fashions: German Publications


Figure 1.--.

The German fashion industry was not as important as the French or Italian in terms of setting fashion trends, but it did produce large quantities of clothing for the domesric market and export to neighboring countries. Thus German trends wre influential, especialy in Eastern and Central Europe. The German fashion indudtry was impaired by the collapse of the middle class after World Ear I, the expulsion of Jewish businessmen from the industry by the NAZIs and thecterrible distruction of World War II. HBC know much less about German fashion publications. One important publication is der Bazar. Another is die Neue Gartenlaube (1920-1948). Hopefully our German readers will provide some insights into the fashion magazines.

Specific Publications

HBC hasacquired information on the following German publications:

(Der) Bazar


Burda

This is a German sewing magazine.

Cosmopolitan


Elle


Breslauer Hausfrau

A Polish reader reports that he is researching the German women's magazine Breslauer Hausfrau which had information on middle-class boys' fashion between 1903 and 1941. It stopped publication during World War II. Breslau is now the Polish city of Wroclaw as it was transferred to Poland after World War II. A Polish reader has assessed the boys clothing fashions advertized in the magazine which he believes is a good reflection of middle-class German childrens clothing.

Freundin


Für Sie


Journal für die Frau


(Die) Neue Gartenlaube (1920-1948)

A good source of information on German fashions and clothing, although manly for girls and women, is die Neue Gartenlaube from 1920-1948. The magazine shows how to knit clothes for the family, and that's manly thought to be women work. Its predecessor publication. Die Gartenlaube (1847-1902) is regarded as an important source on people's opinions and inventions during the 19th centiry. It's only available printed in shops selling old books, or in libraries. A HBC reader has described some of the boys' fashions he noted in Die Neue Gartenlaube during 1930-38. The magazine shows, for example, a one colored boys Ulster suit, so called " Kletterwesten " and wandering trousers mad of velveton, for smaller boys (2-6 years) a " Waschanzug " and a blouse and trousers of popelin. For 6-14 year olds there is a jacket suit mad of flanell and blouse with silk tie made of popelin. And for 2-5 year olds a " Kittelanzug " (possibly smock) made of cheviot. Furthermore a linen suit with metal buttons, that can be worn with a linen knickerbocker, too (from 5-16 years). An Eton suit made of flanell with silk vest for 3-8 year olds was shown. For older boys a homespun jacket suit with leather belt and sport jacket worn with a so called " Schottenkrawatte " (Scots tie). For small boys a black silk suit with a decorative or emboidered (Einsatz) collar and cuff (Stulpen).

Romanwoche


WWD


Austrian Publications

There were also fashion magazines published in Austria which may have been of some influence in southern Germany, especially Bavaria. HBC notes some similarities in Austrian and Bavarian clothing. This is especially noticeable in folk clothing, but the similarities ate not limited to just folk clothing. As Austria since 1918 has been a rather small country, Austrian publications probably had smaller circulations than German publications.






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Created: May 15, 2002
Last updated: May 16, 2003