United States Woman's Magazine: Harper's/Harper's Bazar (1850-??)


Figure 1.--These patterns were published June 20, 1878. We are not sure, but we believed that it was published in Harper's Bazar. I

Here we have some of the most venerable names in American publishing. Harper has played an important role in American publishing since the early 19th century. Several different magazines have had the Harper's title. These magazines had a different focus. The publishing runs of some overlapped. Harper's magazines began as a literary magazine. Eventully it was the fashion focus of Harper's Bazar that proved the best seller.

Harper & Brothers

The Harper brothers James and John opened a print shop (1817). Akthough initially a modest operation, it was the beginning of one of the most storied company in American publishing. They were initially a printer, not a book publisher. This chganged when they merged with Joseph, Wesley, and Fletcher (1833). It was at this time that that they changed the name of the firm to Harper & Brothers and begin operating as book publishers. They publish some of the most important titles of the era. Some representative titles included: Edgar Allen Poe's Pym on Nantucket (1837), Richard Henry Dana's Two Years Before the Mast (1840), Washington Irving's Life of Oliver Goldsmith (1840), Thackeray's Vanity Fair (1848), Bronte sisters' Wuthering Heights and Jane Eyre (1848), Herman Melville's Moby-Dick (1851), and Charles Dicken's Bleak House (1853). This brought great prestige to the Harper brothers. James Harper elected Mayor of the New York (1844). Harper Brothers by the mid-19th century was one of the most important American publishers. As part of its publishing business, it began publishing periodical magazines in 1850, first with Harper's Magazine. Harper's Brothers ran into financial difficulties in 1899. The firm was rescued by famed Wall Street financier J. Pierpont Morgan. As part of the reorganization, the Harper family lost control. Harper & Brothers merged with Row, Peterson, & Company to become Harper & Row (now HarperCollins) (1962).

Harper's Magazine (1850- )

Harper's Magazine first appeared June 1850. It was founded by the important New York book-publishing firm Harper & Brothers. The magazine was the first of the great American illustrated magazines and was an immediate success. The first press run was only 7,500 copies. They quickly sold out. The publishers within 6 months were printing 50,000 copies for each issue. Harper's was founded as a literary magazine. When the magazine was founded, it mostly carried English literary work that had already been published. Harpers soon began to publish American matrial, bith art work and literary pieces. Contributors constitute a Who's Who of 19th century American letters, both authors and political figures. Contributors included Horatio Alger, Stephen A. Douglas, Theodore Dreiser, Horace Greeley, Winslow Homer, William Dean Howells Henry James, Jack London, John Muir, Frederic Remington, Booth Tarkington, and Mark Twain. The publishers created departments to report on different topics and issues of the day. Important new books were announced. One of the most popular features was the serialization of new novels. Major accomplishments such as the first trans-Atlantic cable. Inventions were also noted and Thomas Edison was a popular figure. A major issue covered in detail was women's rights. The magazine also included politicl articles. Harper's Baazar in later years, the magazine published Woodrow Wilson and Winston Churchill long before either man became a political leader. Theodore Roosevelt wrote for Harper's, as did Henry Stimson when he defended the bombing of Hiroshima. In the 1970s, Harper's Magazine broke Seymour Hersh's account of the My-Lai massacre and devoted a full issue to Norman Mailer's "The Prisoner of Sex." The magazine in the 1960s became a separate corporation and a unit of the Minneapolis Star and Tribune Company. The company announced that Harper’s Magazine would cease publication (1980). At this time, John R. (Rick) MacArthur and his father, Roderick, decided that the magazine was an important voice and needed to be saved. They approached the boards of the John D. and Catherine T. MacArthur Foundation and the Atlantic Richfield Company for grants to create the Harper’s Magazine Foundation. This foundation now operates the magazine.

Harper's Weekly Magazine (1857- )

The publisher next founded Harper's Weekly Magazine (1857). The publisher conceived it as a family newspaper. Founded at just a few years before the Civil War, the magazine followed the war in great detail. Henry Mills Alden becomes editor of Harper's Magazine in 1879. The magazine was published for nearly 60 years. The magazine is thus a major historical source on contemporary American social and political thought during the second half of the 19th centuty. The magazine acquired the reputation of crusading for political and social reform. A key to the magazine's success was that it was profusely illustrated. The magazine featured the work of the most important illustrators of the day, men like Thomas Nast. Until the turn-of-the 20th century this meant lithographic engravings. Photographs only becamr common at the turn of the20th century when technical imprivesment finally made , 1857, and in its run of nearly 60 years spanned a remarkable period of American history, simultaneously reporting on it, influencing it, and making it. Harper's Weekly was a vital part of the Civil War and now is a window into those days: the politics, the literature, the style, the commerce, and, of course, the battles.

Harper's Bazar/Baazar (1867- )

This was followed by Harper's Bazar. This was more of a fashion magazine. This magazine offered not only the latest fashions and patterns, but also literary work and cultural articles. The concept for the magazine was a German fashion Der Bazar The publishers promoted Harper's Bazar as a family publication. Publication commensed after the Civil War (1867). The magazine was not a fshion magazine as we now know it. There was a lot of fashion material, but there was also a lot of house keeping information making it essentialy a woman's magzine. Fashion was covered by Harper's, but it was only one of many topics. Haper's continued to be an impotant platform for literary work and social comment. Harper's in the 1890s was the leading American magazine covering high scociety fashion--haute couture. Vogue appeared in 1892 to contest this market. Harper's Bazar, unlike Vogue gave serious attention to American designers. Haeper's even before the turn of the 20th century was reportin extensively on both New York and Paris fashions Harper's devoted pages to the original designs of New York designers like Henri Bendel, E.M.A. Steinmetz, and Hermann Patrick Tappé during the 1910s and 1920s. William Randolph Hearst purchased Harper's Bazar for $10,000 in 1913. He kept the name but added an extra "a" to "Bazaar."

Harper's Young People

Harper's Young People, a weekly magazine was the last Harper's magazine to appear. It later became known as the Harper's Round Table, after 1893 it became a monthly, and eventually ceased publication in 1899.






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Created: 1:54 PM 3/8/2005
Last updated: 1:54 PM 3/8/2005