United States Fashion Publications and Children's Fashions: New Idea


Figure 1.--This drawing appeared in the 1903 issue of "New Idea Woman's Magazine". The boy models the popular tunic style (3195). The pink dress at the bottom is labeled a "child's dress" (3199).

No information available yet on the United States woman's magazine, New Idea. I do know it was published around the turn of the century and included extensive fashion information. The 1903 illustration on this page is a good example of the fashion illustrations available in New Idea.

A 1903 Issue

The illustration here provides some interesting information about 1903 children's fashions. The number of each illustration is on the bottom of the page which I have cropped out to reduce the image loading time.

Girls' Dresses: Note that the two dresses worn by the older girls have no front buttons or other stylistic features at the front suggesting a front opening.

Girl's Russian Blouse Suit (3187): Interestingly the yellow dress is referred to as a Russian blouse suit. I would have thought because of the collar it would have been called a sailor style outfit. It is referred to as a suit rather than a dress. There is a belt, but it does not have an obvious front buckle like yje boy's syut. Note that unlike the boy's suit picture below, no bloomer knickers appear.

Child's Dress (3199): The pink dress is referred to as a child's dress. This means that it was suitable for both boys' and girls. (The other dresses are all referred to as girls' dresses.) The younger child's dress is a frock-style dress without any waist feature. There is a large front bow. At the time, collar bows were commonly worn by boys, but were much less common for girls. (The bow had begun to decline as fashionable boy's wear after the turn of the century.) Also notice the hair bows some of the girls are pictured with. The pink color suggests a girl's dress to modern viewers, but the modern gender color conotations were not yet established. The child wears three-quarter white stockings.

Boy's Russian Blouse Suit (3195): The boy's outfit is also interesting. Again note that it is called a Russian blouse suit, even though it appears to have sailor styling. HBC has generally referred to these garments as tunic suits. At the turn of the century they appeared in sailor, Russian, and Buster Brown styling. The suit pictured here as the characteristic belt (in this case a contrasting color) and matching bloomer knickers. The sailor "v" collar is trimed with un-sailor like white ruffles. Note the wide-brimmed sailor hats which were still stylish and the boy's long curly hair style. He is shown with long white stockings and buckle shoes. (Notice the three older girls all have long black stockings.)






Christopher Wagner

histclo@lycosmail.com

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Created: June 10, 1999
Last updated: June 10, 1999