Figure 1.--The "Saturday Evening Post" was an American insytitution for the first half of the 20th century. The magazine was the most popular American magazine in the first half of the 20th century. There was something in "The Post" for everyone in the family. The Post included political cartoons, artwork, literary works, and much more. Although mundane at the time, even the advertisements ,ake issues of the Post fascinating to modern readers. No publication is so closely linked with the traditions of 20th century America.

A number of American literary, phot-journalist, and other magazines offer helpful infotmation about contemprary boys clothing. The 19th century magzines were primarily literary magazines with fascinating drawings. Jourmalitic magazines began to appear in the 19th century when the technologu for publihing photographs helped add drama to the magaines. Some like the Saturday Evening Post combined literature and a journalism. Eventually Time, Life, and Look became mainstays of the American household.

Life

Look

St. Nicholas Magazine (1873- )

Roswell Smith conceived of the idea for St. Nicholas in 1870 when he consulted the famous children's author Mary Mapes Dodge on her ideas about what a magazine for children should be. That same year Smith had co-founded Scribner's with Charles Scribner and Dr. Josiah Gilbert Holland as a rival publication to the popular adult periodicals Harper's Monthly and Atlantic Monthly and was already considering the publication of a magazine for younger readers. The success of Scribner's made it possible for Smith to offer the editorship of this new magazine to Dodge three years later, and the first issue of St. Nicholas appeared in November of 1873. Aiding Mrs. Dodge was Frank R. Stockton, an established Scribner's writer, as associate editor. In 1874 William Fayal Clarke joined the staff as assistant editor. Success followed rapidly in the early years of the magazine, enabling Roswell Smith to buy out four competitor publications in the first two years of St. Nicholas' existence. The magazine doubled in size from forty-eight to ninety-six pages per issue, and circulation rose quickly and stabilized at about seventy thousand.

Saturday Evening Post (1897- )

The Saturday Evening Post was the most popular American magazine in the first half of the 20th century. There was something in The Post for everyone in the family. The Post included political cartoons, artwork, literary works, and much more. Although mundane at the time, even the advertisements ,ake issues of the Post fascinating to modern readers. No publication is so closely linked with the traditions of 20th century America. Through fiction, articles, humor and incredible illustrations, "America's magazine" informed, entertained, and encouraged millions of readers. It became the looking glass in which Americans saw their lives and their nation reflected. In 1897, Cyrus Curtis happened upon a 16-page, un-illustrated weekly with a readership of less than 2,000 and virtually no paid advertising. The paper's lineage indicated it was descended from Ben Franklin's Pennsylvania Gazette, which held enourmous appeal for the publisher. He paid $1,000 for the name, the Franklin tradition, and a bucketful of printer's type.

Time

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Created: July 14, 1999
Last updated: 10:13 PM 7/7/2008