Nazareth Waist Company

Nazareth Waist Company
Figure 1.--This advertisement here is not actually from a dated catalog or magazine advertisement, but rather from a shipping box in which the underwear was sent out to various distribution points (retail stores). The image advertisement shows three different styles of Nazareth children's underwear.

We notice the Nazareth Waist Company active in the 1920s. We have some basic information on the company. It was founded by Gustav Adpolphus Schneebeli (1853-1923), a German immigrant, born in Neusalz, Germany, who settled with his parents in Bethlehem, Pennsylvania and attended the Moravian Parochial School in Bethlehem. Schneebeli moved to Nazareth in the 1880s and founded the Nazareth Waist Co., a knit-goods firm that specialized in children's underwear. Later he established a lace manufacturing company of which he became the sole owner (1888). He was elected to the U. S. Congress as a Republican representative from Pennsylvania (1905), but served only a single term . He died in Nazareth, Northampton County, Pa., February 6, 1923, and was buried in the Moravian cemetery there. The Nazareth Waist Co. founded in the 1880s became a very prominent manufacturer of children's waist suits, and indeed the term "Nazareth Waist" became a household word throughout the nation. The company had offices in New York City and mills in Nazareth, Pennsylvania. The company appears to have concentrated on children's underwear. We note promotional literature for children's underwear in 1920. We also notice waist suits they offered. We do not know if they offered any other items. An example of a Nazareth ad can be found in a 1929 issue od Parents. They often advertized in magazines like Parents. The company's producr line seems very similar to E-Z Mills which also made waist suits at te same time.

The Company

We notice the Nazareth Waist Company active in the 1920s. We have some basic information on the company.

Founder: Gutav Adpolphus Schneebeli (1853-1923)

The compny was founded by Gustav Adpolphus Schneebeli (1853-1923), a German immigrant, born in Neusalz, Germany, who settled with his parents in Bethlehem, Pennsylvania and attended the Moravian Parochial School in Bethlehem. Schneebeli moved to Nazareth in the 1880s and founded the Nazareth Waist Co., a knit-goods firm that specialized in children's underwear. Later he established a lace manufacturing company of which he became the sole owner (1888). He was elected to the U. S. Congress as a Republican representative from Pennsylvania (1905), but served only a single term . He died in Nazareth, Northampton County, Pa., February 6, 1923, and was buried in the Moravian cemetery there.

The Company

The Nazareth Waist Co. founded in the 1880s became a very prominent manufacturer of children's waist suits, and indeed the term "Nazareth Waist" became a household word throughout the nation. The company had offices in New York City and mills in Nazareth, Pennsylvania.

Product Line

The company appears to have concentrated on children's underwear. We note that the company was founded in the 1880s, but we do not have any 19th century advertisements to illustrate the product line. We do have an early 20th century advertisement. Sears in 1902 offered a "Nazareth Waist". We assume this meant that Sears was selling the Nazareth line. A reader writes, however, "This raises the question about whether Sears was selling Nazareth products or was just selling a type or style of waist made popular by Nazareth. Usually Sears seems to have had its own manufacturers for clothing. Is the name "Nazareth" here simply a style of waist that could be manufactured by any underwear firm? HBC would assume that without evidence otherwise, we have to assume that these were actual Nazarath items. Otherwise surely Nazarath would have taken Sears to court. We note promotional literature for children's underwear in 1920. We also notice waist suits they offered. We do not know if they offered any other items. An example of a Nazareth ad can be found in a 1929 issue of Parents.

Parent's Magazine

They often advertized in magazines like Parents. This was a popular, wide circulation magazine. The adveruzements in the magazine were targetted to parents with young children. There were a lot of advertisements for children's clothing, especially underwear.

Competitors

The company's product line seems very similar to E-Z Mills which also made waist suits at te same time.

Individual Accounts

A reader writes, "My Father, Ellis Neuner, was employed at Nazareth Waist Mill from around 1930 through 1968, except for 2 years during WWII when he worked at Bethlehem Steel. In 1968, the mill moved its operation to Quitman (sic), Mississippi because of rising labor costs and union problems. His position was Packing and Shipping Foreman. As a child, I spent many hours in the mill with my Father as he frequently would return to work after dinner to supervise the night shift and I would accompany him as his “Assistant”. My Mother also worked in the office for several years. I knew virtually every employee from the 1950s and 60s."

Sources

La Regina, Suzi. CSI. E-mail message, March 29, 2007.







HBC







Other Boys' Historical Clothing Web Site Related Pages:
[Sailor suits] [Kilts] [Smocks] [Pinafores] [Sailor Hats] [Blouses]
[Ring Bearers] [Long hair] [Ringlet curls] [Hair bows] [Bangs] [Collars] [Bows]



Navigate the Boys' Historical Clothing Web Site:
[Return to the Main underwear manufacturuing page]
[Introduction] [Activities] [Biographies] [Chronology] [Cloth and textiles] [Clothing styles] [Countries] [Topics]
[Bibliographies] [Contributions] [FAQs] [Glossaries] [Satellite sites] [Tools]
[Boys' Clothing Home]





Created: 5:29 AM 12/14/2004
Last updated: 4:04 AM 3/29/2007