Figure 1.--This American boy wears a university logo sweatshirt in the standard grey color. The photograph was probably taken in the 1980s.
The first sweatshirts were plain grey ones without any logos. The first logos were college and franternity logos, but a wide variety of logos ecentually appeared with diverse subjects from rock bands to cartoon characters. Rgere are also "message" logos. One popular logo was in fact "Property of ______ University", further confirming the relationsship between the sweatshirt and university athletic program. Sweatshirts with University logos have remained popularm but since the 1980s there has become many additional types of popular logos. Sports team logos havebecome especially popular. A basic sweatshirt is relatively inexpensive. Adorned with sports or eock band logos, sweatshirts can become a rather expensive garment.
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