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Many clothing manufactureres made a wide range of clothing while others specialized in a more narrow number of offerings. And we see them advertising their clothing brand with many different garments. types of garments. They may or may not have advertized individual garments as well. Some of these lines were offered by the major catalogs. In other cases they were advertized in important magazines and available through local stores. Sometimes they ofered only a few garment types. In ither cases they offered a wide range of children's clothing. These clothing linec ads were devoted only to children's clothing. One of these brands was Wearpledge which took the interesting marketing step of insuring their clothes. They specialized in boys' suits (including juvenile suits) and coats. At the times suits were much more commonly worn than would susequently be the case. Here ia 1919 magazine ad for Weatpledge coyjes made by the Bauman Clothiing Corporation. They offered mothers an insurance policy (figure 1). The ad copy read, " Until the advent of Wearpledge insured boys for boys-- You sought your son's suit with misgivings. Would you-could you--hope to find smart style and clean-cut fit, choice of shade and distinctive pattern, fabric value and most important , lasting wear--in any one store. And granted that, by a miracle you did--would the price be in keeping with whst you had mentally put aside? Now WEARPLEDGE is the only Insured Boys' product in American suits and overcoatrsare pledged to give perfevct, lasting satisfaction--or a new garment free. The Policy in the pocket makes the promise and keeps it. To offer such a Policy means to eliminate all risk when the suit is made--to produce so perfect and so durable a garment that that Policy becomnes not a weapon of defense, but merely your diploma for good judgement." There is more text, but the print is too smal to read.
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