Wash/Play Clothes (United States, 1919)


Figure 1.-- Slipova was a popular brand of easily washed play clothes manufactured McCrawley & Co (figure 1). The company had factories in Baltimore, Maryland. Slipova was a name meaning 'slip over' or easpy to put on. They are captioned, 'Economy Clothes for Children'. As they were play clothes made out of inexpensive cotton fabrics, they were not expensive. The magazine ad here emphasizes the fact that Slipova clothes were easily washed.

We notice a variety of wash suits done for younger boys. We also notice the term 'play suits'. We believe these terms described the same idea, easy to wash play clothes for younger boys. Laundry was a major concern for mothers until washing machines became xstandard in homes. This included both toddlers and younger primary children. Wash suits were done in various styles, including one- and two-piece outfits. We notice both Oliver Twist and sailor suits. There were also tunic suits, although they were going out of style by the end of the decade. Still popular were rompers. They might be worn for both play and dressier occassions. We note Indian Head promoting their fabric, a fine muslim which could be used for boys' outfits as well as girl's and womwn's dresses.

Indian Head Cloth

We notice a variety of wash suits done for younger boys. They were done in various styles. We notice both Oliver Twist and sailor suits. They might be worn for both play and dressier occassions. We note Indian Head promoting their fabric, a fine muslim which could be used for boys' outfits as well as girl's and womwn's dresses. A 1919 Indian Head ad depicts a white sailor suit for a younger boy. We are not sure in what magazine the advertisement here appeared. Sailor sits after World War I were becoming a style for yonger boys. Many were dome as play suits. A white suit was more of a dressier outfit. the fabric, Indian Head cloth, was a fine muslim that looked like linen, but was less expensive.

Slipova Play Clothes

Slipova was a popular brand of easily washed play clothes manufactured McCrawley & Co (figure 1). The company had factories in Baltimore, Maryland. Slipova was a name meaning 'slip over' or easpy to put on. They are captioned, 'Economy Clothes for Children'. As they were play clothes made out of inexpensive cotton fabrics, they were not expensive. The Ladies Home Journal magazine (April 1919) ad here emphasizes the fact that Slipova clothes were easily washed. The garments illustrated are just examples of the product line. The boy wears a one-piece shorts outfit. The girl wears a romper suit. There were other styles for older children. The ad copy read, "'Never mind, It will wash out all right.' That's one thing about 'Slipova' play clothes. Mother knows they're fast color, and that the washtub, holds no harm for them. Turn the boys and girls out in 'Slipova' economy clothes and let them play. They are slipped on and off in a minute. Play-proof! Notice the strong double seams and the tightly sewed bottoms. Made in many styles and favbrics, all stabdard and fast colors. In full sizes from 2 to 8 years. The 'Slipova' labe (in the pocket of the garment) is your guarantee of workmanship and material."







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Created: 2:11 AM 6/23/2011
Last updated: 2:11 AM 6/23/2011