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Here is an interesting advertisement from Cedar Rapids, Iowa. It was placed in the Evening
Gazette (April 16, 1919). The ad was placed by the Syndicate Boy's Store. We have no details about the store. It advertises a complete Easter outfit for boys including stockings, waist, underwear, raincoat, dress knickers suit, top coat, and headwear (of course a stylish flat cap). We notice that at the time both stores and mail order catalogs would offer complete outfits like this. The store also offered Confirmation suits. The ad copy read, "The syndicate Boys’ Store Ready—to Provide Your son’s Easter Attire. This great department for boys, one of the most delightful places in Cedar Rapids, attracts unusual interest at this time. Conspicuous values are presented in fashions that merit instant approval. Every garment built up to the high stand demanded by this store."
Kaynee make, fast colors, of course; attached collars; percale, madras and fibre materials; the best made; sizes 4 to 14; at $2.95 to 85 cents.
Kaynee make, French cuffs, neckland style, in madras, percale, fibre and tub silk, springy colorings: sizes 12 ¼ to 14: at $6.50 to 98 cents.
Buster Brown long stockings and other makes in black, white and tan; some with double knee—the kind that won’t wear out soon; sizes up to 11 [i.e., age 17] at 50 cents, 35 cents, and 25 cents.
In newest ideas for big and little boys: tweeds, checks, serges, and homespuns, smartly tailored: at $10.50 to $5.95.
Hickory make, supporters attached, buttons for trousers, washable and athletic style, a 75 cents value, this week . . . 49 cents.
Quarter, eight or one-piece tops, latest fabrics, attractively trimmed, sizes 6 ¼ to 7 ¼. $1.95 to 50 cents.
Both “nick” [i.e. above-the-knee knickers] trousers lined and taped, best make, newest styles, fabrics that are not easy to wear out; an Easter special at $14.50. Other suits for little men [i.e., presumably older teenagers from 17 to 20], many with two pairs of trousers, desirable patterns at $19.50 to $6.95. [These suits may be made with long trousers, but some boys wore knickers or knee pants throughout high school, i.e. until age 18. We often see suites with two pairs of pants. This was in part because boys commonly wore suits at the time, both to school and for a range of casual and drss occassions. his mean that the pants were more likely to wear out.]
Featured are exceptional values in fine blue serge suits, straight and knicker lined trousers [i.e. knee pants or above-the-knee knickers]. $16.50 to $8.50. [Knee pants were sometimes required for confirmation, but not always.]
Ribbed or athletic style in nainsook [i.e., knitted or BVD style], round or V-neck, short sleeves and legs, carefully made to stand the wash, sizes 6 to 16 . . . $1.50 to 39 cents.
Athletic style nainsook union suits for kiddies, waist buttons for trousers and garter fasteners [to hold supporters]; sizes 3 to 10 years; a garment without an equal . . . 85 cents.
If the “mothers from Missouri” could see these coats, they would probably sing their praise even louder than we. Fabricated surfaces, toped and cemented seams, some with caps to match, durable; sizes 8 to 16 years: at $6.50 to $3.95.
Navigate the Boys' Historical Clothing catalog/magazine pages: Navigate the Boys' Historical Clothing Web Site: Navigate the Boys' Historical Clothing Web Site:
Boys’ Raincoats
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Created: 11:08 PM 5/11/2006
Last updated: 9:12 PM 2/28/2009
