Sears Fall and Winter 1940-41: Kern's `Dandy' Cotton Tape Garter Waist


Figure 1.-- Sears here emphasizes durability and strength of Kern's Dandy' Cotton Tape Garter Waist, underlining the claim that the supporters won't break or easily give way under the kind of strain that hyperactive boys would inevitably put on them.

This type of garter waist emphasizes durability and strength, underlining the claim that the supporters won't break or easily give way under the kind of strain that hyperactive boys would inevitably put on them. Two of the wearer's playmates in winter union suits are tugging on the as yet unattached supporters of the boy's right side, while the boy in the garter waist reacts to their teasing with the slogan, "Pull--Pull--Pull--But you Fellows Can't Break My Garter Waist." An insert then explains the reasons: "Here's Why: Stretchy Live Elastic; Best Closely Woven Tape; Strongly Sewn Throughout." The ad copy underneath the picture reads: "Kern's `Dandy' Cotton Tape Garter Waist. Strong cotton tape with live elastic adjustable hose supporters. Saves mother's time ... no buttons, any tot can slip it on without help. Light, comfortable, hangs entirely from the shoulders ... allows your child complete freedom of movement, does not hinder circulation. Straps across front and back prevent slipping from shoulders. Easy to wash. 25 F 5431--Shipping weight, 3 ounces. Each 35 c."








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Created: 12:56 AM 9/21/2004
Last updated: 12:57 AM 9/21/2004