Belgian Mail Order Catalogs with Boys Clothings: The 1950s


Figure 1.--"Vrouw en Huis" offered patterns for boys and girls winter coats in 1952. Notice the more pronounced waistline on the girl's coat.

Mail order catalogs show important shifts in Belgian boys clothes during the 1950s. As the economy improved children began to acquire much more extensive wardrobes than ever before. Several important fashion trends are notable, although they often were most noticdeable in the later part of the decade. As the decade progressed more boys began wearing long pants. Even jeans appeared for teenagers. The Belgian magazine Vrouw en Huis ("Woman and Home") was an important influence. We have some issues from the early 1950s. It was a weekly magazine and as it was in Dutch for Flemish readers, was also sold in the Netherlands. I'm not sure how popular it was among French readers. The magazine in the early 1950s showed paterns for short pants satin outfits for little boys' best outfits worn with short coats during the winter. Knitting patterns for sweaters were popular. Short pants outfits for boys were very common.

1950


1951


1952

The Belgian magazine Vrouw en Huis ("Woman and Home"). We have some issues from the early 1950s. It was a weekly magazine and as it was in Dutch for Flemish readers, was also sold in the Netherlands. I'm not sure how popular it was among French readers. The magazine in the early 1950s showed paterns for short pants satin outfits for little boys' best outfits worn with short coats during the winter. Knitting patterns for sweaters were popular. Short pants outfits for boys were very common.

1953

The styles in Vrouw en Huis during 1953 were quite similar to those shown in 1952.

1954


1955


1956


1957


1958


1959







HBC






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Created: January 3, 2002
Last updated: January 5, 2002