Belgian Mail Order Catalogs with Boys Clothings: The 1960s


Figure 1.--

We have some limited information on Belgium from the 1960s, but only from one catalog at this time, the ETE Summer 1966 catalog. It is sone in both Flemish and French and has several pages on children's clothing. This is a well established mass-marrket retailer and thus provides us a good insight on popular fashions during 1966. We have archived several pages of the catalog, including pages on frocks, creepers and rompers, suits, and swimwear. Unfortunately as the printing is done in relatively faint colors, it is very difficult to read. We do not see the French style barboteuses any more, but outfits with romper pants were available for younger boys. There are different styles of jackets and both short and long pants for the boys (figure 1). There are single-and souble breasted jackets and some done as blazers Short pants suits for boys were declining in popularity in the 1960, but seem to have continued to be worn a little longer in conservative Belgium than in many other countries. Skirts are shown for the girls. The suit jackets and blazers for girls suggest school wear. Note the pleated skirts.

1960


1961


1962


1963


1964

We still have relatively little information on this magazine. The title means Women of Today. We do not know when the magazine began publishing. We do know that they were active in the 1940s-50s. A HBC reader tells us that his mother subscribed to the magazine. She especially liked the patterns that the magazine contained. The pattens were only for sewing garments. For knitting work there were also descriptions in the magazine. We notice one 1964 ad showing a lady with a fashionable dress and a little boy wearing a short pants set. ThecFrench called it a 'costume bavby'. This was a popular style Belgium as well.

1965


1966

We have some limited information on Belgium from the 1960s, but only from one 1966catalog at this time, the ETE Summer 1966 catalog. It is sone in both Flemish and French and has several pages on children's clothing. This is a well established mass-marrket retailer and thus provides us a good insight on popular fashions during 1966. We have archived several pages of the catalog, including pages on frocks, creepers and rompers, suits, and swimwear. Unfortunately as the printing is done in relatively faint colors, it is very difficult to read. The creepers and rompers page shows all kinds of outfits for pre-school children. Presumably the frocks are for girs, but some may have been for boys in the infant sizes. We do not see the French style barboteuses any more, but outfits with romper pants were available for younger boys. Some of the outfits look more like underwear than romper pants. There are different styles of jackets and both short and long pants for the boys (figure 1). There are single-and souble breasted jackets and some done as blazers Short pants suits for boys were declining in popularity in the 1960, but seem to have continued to be worn a little longer in conservative Belgium than in many other countries. the short pants were done up to sizes 13-14 years. The long pants could be had in sized beginning at 8 years of age. Skirts are shown for the girls. The suit jackets and blazers for girls suggest school wear. Note the pleated skirts. We also notice a variety of swimwear for boys and girls.

1967


1968


1969








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Created: 3:42 PM 10/26/2014
Last updated: 3:42 PM 10/26/2014