Eaton's Mail Order Catalogs and Advertisements with Boys Clothings: Hosiery (1940)


Figure 1.--There is some useful information on Canadian hosiery--long stockings, three-quarter hose, knicker hose, infants' stockings in the Eaton's Spring-Summer 1940 catalog. Four types of hosiery for boys and girls are advertised in the Eaton's catalog various qualities

There is some useful information on Canadianhosiery--long stockings, three-quarter hose, knicker hose, infants' stockings in the Eaton's Spring-Summer 1940 catalog. Four types of hosiery for boys and girls are advertised in the Eaton's catalog various qualities--(1) full-length stockings for formality and chilly spring weather (for both boys and girls); (2) knee-length knicker socks for boys with turned-over cuffs but in plain colors (except for the cuffs); (3) three quarter-length socks with turn-over cuffs and plain legs (principally designed for girls although perhaps worn by quite young boys); and (4) calf-length socks for older boys or "youths" to be worn with adult men's garters. The sizes and colors give us a lot of information about boys' hosiery in Canada at the turn of the 1940s decade during World War II.

Eatons

This Canadian retailer began publishing mailorder catalogs in 1881, at least that is we begin noticing them. We have catalogs from the 1970s, although we do not know about the company's current status. The 1970s catalgs were full of clothes which look like American styles. Timothy Eaton, founder of the huge all-Canadian department store chain bearing his name, was an Irish immigrant born on a tennant farm in northern Ireland. He was born in 1834 and followed his brothers to Canada in 1854. His brothers had opened a small dty goods store in St. Marys. Timothy Eaton began his business with a small dry goods business in Toronto during 1869. He built a giant retail store in Ontario’s capital city along with a country-wide mail-order business and a big new branch store in Winnipeg, by the time of his death in 1907. The Winnipeg branch was the first of many branches. Eaton Company business establishments eventually spread all across Canada when Timothy’s family successors extended the Eaton empire. Timothy masterminded the company during the crucial period of its early development, spanning nearly 40 years. It was Timothy who implemented the concept of the "Department Store", in Canada, a concept which were already flourishing in London, Paris, and New York.

Hosiery

Long stockings were commonly worn in the late 19th century and persisted somewhat longer in Canada than America. They were worn with both short pants and knickers, although kneesocks had become more common by the 1930s. The kneesocks worn in Canada, were often quite heavy, thick styles. During the winter long stockings and kneesocks were probably also worn with long pants--although this is difficult to determine. Long stockings appear to have been worn with short pants as a dressy outfit more commonly than in America. HBC has only limited information on hosiery at this time, but the long stockings that we have noted had all been dark--probably black.

Chronology

The page here comes from the Eaton's Spring and Summer catalog for 1940, p. 61.

Types of Hosiery

Four types of hosiery for boys and girls are advertised in the Eaton's catalog various qualities--(1) full-length stockings for formality and chilly spring weather (for both boys and girls); (2) knee-length knicker socks for boys with turned-over cuffs but in plain colors (except for the cuffs); (3) three quarter-length socks with turn-over cuffs and plain legs (principally designed for girls although perhaps worn by quite young boys); and (4) calf-length socks for older boys or "youths" to be worn with adult men's garters. The sizes and colors give us a lot of information about boys' hosiery in Canada at the turn of the 1940s decade during World War II.

Full-length stockings

The long stockings are available in sizes as high as 10 1/2 (large enough to fit children as old as 17). Probably the largest sizes were worn mostly by girls and "Misses", but we know that boys in Canada, especially in places like Quebec, continued to wear long stockings with short pants at least up to the age of 14, so larger sizes were needed for boys as well as girls. The colors are also revealing. White and Black long stockings were still being sold. White would have been worn mostly by girls (although white would have been appropriate for church occasions such as First Communion for both genders), and black long stockings would have been the usual color for boys' First Communion and other formal occasions. The dominant colors of long stockings, however, for both boys and girls in Canada appear to have been "Mid Fawn" and "Dark Fawn" (tan and brown) with the occasional preference for beige or light tan (as in the United States). The weave of long stockings in Canada is also important here. Notice that many of the styles emphasize ribbed stockings. Ribbed stockings were sturdier than plain-knit ones, more rugged in appearance (and therefore more popular with boys), and also more form-fitting because more elastic (a feature that was important to older children, especially girls, since older boys and girls don't like sloppily sagging hosiery over their knees). Notice the ribbing in the stockings being worn by both the girl and the boy playing leapfrog in the large illustration at top left. This can be seen better on the page concerning the Ribbed from top to toe" selection. This sketch is also a good guage of the the longer length of long stockings being worn by both genders in the early 1940s, although, unlike the American ads that mention the need to hide the clasps of supporters under the shorter pants and skirts then in fashion, the Canadian advertisements seem to take the longer length for granted. This page also gives us several grades of long stockings for "Infants" (children up to about the age of 4 or 5, not babies still in the crib). Ribbing is also mentioned as important even for todlers.

Knee-length knicker socks

The knee-length knicker socks for boys are more conservatively styled than their American equivalents, having plain colors in the legs. The only patterns shown are in the cuffs. This seems to reflect the standard British style of knee socks designed to be worn with short pants. Eaton's knicker socks also emphasize the knit-in elastic around the tops--a clear indication that mothers were aware of the tendency of knee socks to fall down if not worn with garters. These knee socks could have been worn with short pants as well as with knickers although the advertisement mentions only knickers. In the Eaton's catalogs from this period, most of the short pants suits are shown with boys wearing long stockings rather than knee socks (although there are some exceptions).

Three-quarter socks


Calf-length socks

Calf-length socks for older boys and "youths" who wear long trousers are also shown. These are like men's socks and are shown being worn with adult male garters. Wearing short socks with garters seems to have been part of the rite of passage from boyhood to manhood. Older boys would have wished to imitate their fathers who would of course be wearing garters for any dress-up occasion.

Hosiery Offered

Eaton's offered a detailed description of the varies types of hosiery offered. This included important information about the different items offered.

First Row

Rayon Plated on Cotton. 31 cents

The Eaton's ad copy read, "Finely knit hose for Misses or Children. 1-ply rayon yarn plated on sturdy 1-ply mercerized cotton--for appearance and wear. Durable cotton heels, toes. Stretchy 1/1 ribbing in legs giving a shapely fit and plain knit seamless feet for comfort. White; Mid Beige; Dark Fawn. Sizes 6, 6 1/2, 7, 7 1/2, 8, 8 1/2, 9, 9 1/2, 10. Be sure to state size and color when ordering. 420-226. Pair, 31 c. 3 Pairs 90 c."

Ribbed Cotton and Wool. 35 cents

The Eaton's ad copy read, "Children's serviceable stockings for everyday wear. Made-in-Canada from sturdy Cotton and Wool yarns. Warm enough for early Spring and sturdy, too, for hard wear. Knit in fine stretchy 1/1 ribbed leg and plain knit seamless feet with extra splicing in heels and toes. Colors: Mid Fawn; Dark Fawn. Sizes 6, 6 1/2, 7, 7 1/2, 8, 8 1/2, 9, 9 1/2, 10. Be sure to state size and color when ordering. 420-228. Price, per pair, 35 c. 3 Pairs for $1.00."

Finely Ribbed Mercerized. 35 cents

The Eaton's ad copy read, " Trim fitting, finely knit stockings for Misses or Children. They are knit of a 2-play mercerized cotton yarn in the feet for extra wear. Feet are plain knit, seamless for comfort. Splendid stockings for Misses as the fine ribbing conforms to the shape of the legs. White; Mid Beige; Dark Fawn. Sizes 7, 7 1/2, 8, 8 1/2, 9. 9 1/2, 10. Be sure to state size and color. 420232. Price, per pair, 33 c. 3 Pairs 95 c."

Wool Worsted for Children

The Eaton's ad copy read, "They are medium weight durable hose knit of 2-ply All-Wool Worsted with double 2-ply Wool yarn in heels and toes. Knit in 2/1 ribbed style with ribbing extending to toes. Popular stockings for everyday wear. Colors: Dark Fawn; Black. 420-253. Sizes 5, 5 1/2, Pair, 35 c. Sizes 6, 6 1/2, Per Pair, 40 c. Sizes 7, 7 1/2. Per Pair, 45 c. Sizes 8, 8 1/2, Per Pair 50 c. Sizes 9. 9 1/2, 10. 10 1/2. Pair, 55 c."

Second Row

A Popular Feature, Ribbed From Top to Toe

The Eaton's ad copy read, "Sizes 6, 6 1/2, 7, 7 1/2. Price per pair . . . 19 cents. 3 pairs 55c. Sizes 8, 8 1/2, 9. 9 1/2, 10. Price, per pair . . . 23 cents. e pairs 65 c. 420-222. You want to line up a good supply of these inexpensive durable Cotton Stockings for Children's everyday wear. Knit of 1-ply Cotton yarns throughout. Fine ribbed style with ribbing extending to "toes." Low priced at Eaton's. Colors White; Mid Fawn; Dark Fawn; Black. Be sure to state size and color wanted when ordering."

Turned-Down Double Cuffs. 33 cents

The Eaton's ad copy read, "The type of hose that boys like for school wear. They are fine ribbed and do not readily show stains. Fine Richelieu ribbed Knicker Hose knit of a double 1-ply marl Cotton yarn with knit-in elastic and contrasting pattern in the turned-down cuffs. Quite sturdy and should give lots of wear for the money. Colors: Gray; Brown; Blue. Sizes 7, 7 1/2, 8, 8 1/2. 9. 9 1/2. 10. 420-277. Price, per pair 33 c. 3 Pairs for 95 c."

Marl Cotton "Lastex" Cuffs. 29 cents

The Eaton's ad copy read, "Durable Knicker Hose for boys, the kind to take the rough wear of school days--knit of a double 1-ply cotton marl yarn in wide Richelieu ribbing. Snug fitting "double" cuff with knit-in elastic. Smartly finished with contrasting color stripes in cuffs. Extra splicing in heels and toes for extra service. Be sure to state size and color. Colors: Blue; Brown; Gray. Sizes 7, 7 1/2, 8, 8 1/2, 9, 9 1/2, 10. 420-276. Price, per pair . . . 29 c."

Ribbed Wool and Cotton. 45 cents

The Eaton's ad copy read, "Just the right weight for Spring--smart looking for best wear--sturdy for everyday wear! Boy's ribbed Knicker Hose of strong 1-ply Cotton yarns with extra cotton splicing in heels and toes for extra service. Neatly patterned turned-down cuffs with knit-in elastic. State size and color. Colors: Blue; Gray; Brown. Sizes 7, 7 1/2, 8, 8 1/2, 9, 9 1/2, 10, 10 1/2. 420-287. Price, per pair, 45 c. 2 pairs for 85 c."

Fancy Striped Marl Cotton. 21 cents

The Eaton's ad copy read, "For the boy or youth in long trousers. Snappy looking socks that willappeal to him. Marl Cotton knit in fine Richelieu ribbing, showing smart contrasting stripes. Note the very moderate price and order him a sufficient supply to last all Summer. Extra splicing in heels and toes. Fine 1/1 ribbed legs. Colors: Fawn; Blue; Gray. Sizes 8 1/2, 9, 9 1/2, 10, 10 1/2. 240-254. Per pair . . . 21 cents. 3 pairs 60 c. [HBC note: These grown-up socks for boys or youths are shown being worn with men's garters.]

Third Row

"Lastex" Cuffs

The Eaton's ad copy read, "Plain Seamless Knit three-quarter length Hose of 1-ply Cotton yarns, extra reinforcement in heels, toes. Contrasting stripe in double cuff. Colors: Romper Blue; Fawn, Brown, Navy. Sizes 6, 6 1/2, 7, 7 1/2, 8, 8 1/2, 9. Be sure to state size and color. 420-260, Pair 23 cents. 3 pairs 65 c."

Elastic Cuffs

The Eaton's ad copy read, "Plain knit three-quarter length hose of 1-ply Wool yarn plated on 1-ply Cotton yarn. Fine ribbed Wool turned-down cuff has knit-in elastic of Jacquard design. Fawn; Dark Green; Navy, Wine. Sizes 6, 6 1/2, 7, 7 1/2, 8, 8 1/2, 9, 9 1/2. Be sure to state size and color. 420-213. Pair, 35 cents. 3 pairs, $1.00.

Infants' Hosiery in Various Qualities

Eaton's offered infnt's clothing in differet materials.
Cashmerette: Infant's stockings of softly finished 1-ply Cotton yarn, extra splicing in heels and toes. Fine 1/1 ribbing in the leg to assure fit. Seamless feet for comfort. White; Debonair (mid fawn); Legwood (dark fawn). Sizes 4, 4 1/2, 5, 5 1/2, 6, 6 1/2. 240-217. Price per pair, 21 cents. 3 Pairs 60 c.
1-ply Cotton: Low priced serviceable hose for Infants. Knit of sturdy 1-ply Cotton yarns with an extra yarn in heels and toes. Stretchy 1/1 ribbed legs and plain knit seamless feet. Colors: White; Mid Fawn; Dark Fawn. Sizes 4 1/2, 5, 5 1/2, 6, 6 1/2. 420-221. Price per pair 18 cents. 3 Pairs 50 c.
Cashmere: Infants' serviceable stockings knit in fine 1/1 ribbed leg and plain knit seamless feet. Knit to resemble cashmere from 1-ply Wool yarn plated on 1-ply Cotton yarn throughout. Be sure to state size and color. Colors: Cream; Mid Fawn. Sizes 4, 4 1/2, 5, 5 1/2, 6, 6 1/2. 420-229. Price, per pair, 29 cents. 3 pairs 85 c.
Mercerized: Infants' finely knit serviceable stockings of 2-ply mercerized Cotton yarns with a durable 2-ply Cotton yarn in the feet. Plenty of elasticity in the 1/1 ribbed legs. Plain knit seamless feet. Be sure to state size and color. Colors: White; Pink; Sky, Beige. Sizes 4, 4 1/2, 5, 5 1/2, 6, 6 1/2. 420-230. Price per pair 24 cents. 3 pairs 70 c.

Sizing Scale

The sizing scale at the bottom right shows the correct sizing of children's hosiery keyed to the size of their shoes. Note that the scale for small children is different from that of the older boys and girls. The sizing scale is similar to that used for the sale of stockings in the United States. For instance, boys wearing a shoe size of 8 1/2 (a normal size for a boy of about 15 or 16) would order a stocking in size 10 1/2.






HBC






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Created: 9:23 PM 2/23/2006
Last updated: 3:13 PM 2/26/2006