Figure 1.--Eatons in its 1949-50 Fall-Winter catalog offered four types of long stockings. The ad copy describes them as suitable for both boys and girls. The models are both girls. We suspect that by 1950, long stockings were mostly worn by girls.
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Figure 1.--Eatons in its 1949-50 Fall-Winter catalog offered four types of long stockings. The ad copy describes them as suitable for both boys and girls. The models are both girls. We suspect that by 1950, long stockings were mostly worn by girls. |
Here we have four styles of long stockings. Three of them are for boys and girls. The gender apropriatness of the four style is not indicated. They were presented as appropriate for school and everyday wear. The primary color was mid-fawn, but they were also done in black and white. D=None were specified as dresswear in the ad copy although we note the heading specified dresswear.
The ad copy read, "A. INEXPENSIVE HOSE for boys or girls. Sturdy-medium weight Cotton, to take the scuffing of school or everyday wear-much more comfortable and serviceable than you would expect at such a low price ! Legs knit in a springy 1/1 ribs, seamless feet plain knit. Colors Mid Fawn or Black. Please state color and size required when ordering.
1-2201
Sizes 5,51/2,6.61/2.7.7/12......Pr. 35¢
Sizes 8,81/2 Price pair............Pr. 45¢
Sizes 9,91/2,10........................Pr. 49¢"
The ad copy read, "B. HEAVY-QUALITY COTTON HOSE -Long time favorites with both boys and
girls for everyday and school wear- grand for saving Sunday stockings
too.Knit of warmly comfortable heavy Cotton yarns -the legs knit in a
1/1 ribbing that has plenty of elasticity, the feet finer and plain
knit, with reinforced heels and toes. Colors Mid Fawn or Black. Please state size and color desired when ordering.
1-2205
Sizes 6,61/2.7.7/12..............Pair 55¢
Sizes 8,81/2,9,91/2,10.........Pair 65¢"
The ad copy read, "C. FINE-QUALITY WOOL AND COTTON HOSE for boys and girls. Dependable for
everyday , grand for dress-up. Legs knit in a resilient 1/1 rib, feet
plainknit and reinforced at heels and toes. Colors White, Mid Fawn,
Black. When ordering please be sure to state size and color wanted.
1-2218
Sizes 5,51/2. Price, pair.............50¢
Sizes 6,61/2. Price, pair.............55¢
Sizes 7,71/2. Price, pair.............65¢
Sizes 8,81/2. Price, pair.............75¢
Sizes 9,91/2,10 Price, pair.....85¢"
The ad copy read, "D. TECO BRAND durable Cotton and Wool Hose- good looking, comfortable,
reliable, well made to take hard wear- and standing at the price ! Knit with fine 1/1 ribbed legs and plain knit feet. Colors Mid Fawn only. Be sure to state size when ordering.
1-2210
Sizes 5,51/2. Price, pair.............40¢
Sizes 6,61/2. Price, pair.............45¢
Sizes 7,71/2. Price, pair.............50¢
Sizes 8,81/2. Price, pair.............55¢
Sizes 9,91/2,10 Price, pair.....60¢" Unlike A-C, the appropriate gender for these stockings was not indicated.
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