French Catalogs, Advertisements, and Sewing Magazines with Boys Clothings: Au Bon Marche Suits, 1940


Figure 1.-- Au Bon Marché offered a wide range of suits for boys 6-18 years of age. There were both short and long pants suits as well as single and double breasted jackets. Most of the the styles appear to be the same standard styles worn by boys at the time. We also notice one suit with a short jacket. We are not sure how popular this style was. We have not noted actual photographs of boys wearing this style.

Au Bon Marché offered a wide range of suits for boys 6-18 years of age. There were both short and long pants suits as well as single and double breasted jackets. Most of the the styles appear to be the same standard styles worn by boys at the time. We also notice one suit with a short jacket. We are not sure how popular this style was. We have not noted actual photographs of boys wearing this style.

Au Bon Marché

Au Bon Marché was a large Paris Department store. The store was one of the most popular in Paris. It still is a major Paris landmark. Most historians claim the Magasin au Bon Marché in Paris was the world's first true department store (1852). Au bon Marché is still a large Paris department store. HBC has acquired some Au Bon Marché advertisments for boys clothing from the early 20th century. It is considered by some to be the oldest and the classiest department store in Paris. Gustave Eiffel had a hand in its design. Womenswear (first floor) carries avant-garde as well as classic designers and a sophisticated lingerie department. Elsewhere you'll find a glossy menswear department, kitchen and household items, bedlinens, curtain fabrics, furniture, stationery, a large bookshop, children's toys and clothes. Shop 2 contains an excellent food hall, bar and restaurant, as well as an antiques arcade.

Suit Styles

Au Bon Marché offered a wide range of suits for boys 6-18 years of age. There were both short and long pants suits as well as single and double breasted jackets. Most of the the styles appear to be the same standard styles worn by boys at the time. We also notice one suit with a short jacket. We hope to eventually add the ad copy text which has some interesting details about these suits.






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Created: 7:05 AM 2/3/2005
Last updated: 7:05 AM 2/3/2005