French Mail Order Catalogs with Boys Clothings: 1959 "La Redoute" Outfits for Younger Children--Blouses


Figure 1.--This adverisement appeared in 1959 French "La Redoute" catalog showing two styles of vlouses for boys up to 6 years of age.

La Redoute in 1959 offered two styles of blouses for boys up to 6 years of age. One was a fancy style. Another was more plain , but rather unusually for a plain style had puff sleeves. Both were done in white.

Le Redoute

La Redoute is an important Paris department store. The store was especially noted for its mail order catalog. One French reader has mentioned the "La Redoute" catalog was well known throughout France. The clothing offered is a good indicator of styles that were widely worn in France and by French people in overseas locations. The some styles were also widely worn in Belgium. Redoute was especially popular in the 1970s.

Outfits

La Redoute in 1959 offered two styles of blouses for boys up to 6 years of age. One was a fancy style. Another was more plain , but rather unusually for a plain style had puff sleeves. Both were done in white.

Modèle T

The Redoute ad copy reads, "Blouse " Redoute "made in white Shirting , trimed with colored smocking at the front . 2 years 620 francs and added 25 francs by 2 years more , till 6 years."

Modèle V

The Redoute ad copy reads, "Beautifull shirt "Redoute " in white Percale 2 years 495 Francs and added 35 Francs by 2 years more , till 6 years."

Reader Comment

These models were very popular and commonly worn from the end of Workld War II through the 1950s. Practicly all the French boys have worn these models and similar romper during the 1940s and 50s." HBC notes that one of the blouses here is quite plain. This suggests that the fancy blouses were beginning to go out of style. The models in the 1960s indeed became less fancy and were increasingly worn by younger boys. Another reader writes, "HBC is perfectly right. These and other French styles were also sold widely sold Belgium. Many Belgians speak French. They are called Waloons. There has been a close assoiciationn between France and Belgium since the country was established in 1830."






HBC






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Created: 5:50 PM 1/8/2005
Last updated: 12:38 AM 1/9/2005