Redoute: Various Outfits (1975)


Figure 1.--The Redoute catalog offered a range of brightly colored children's clothes. Bibfront shorts and long pants were popular for younger boys. We note a red Eton like jacket and short pants of varying length.

Redoute was a major French mail order company in the 1970s. The Redoute catalog offered a range of brightly colored children's clothes. Bibfront shorts and long pants were popular for younger boys. We note a red Eton-like jacket and short pants of varying length. There seems to be a strong American influence with several of the styles shown here. There are also French touches. Note the creases on all the pants, even the casual outfits.

Redoute

La Redoute was an important French Department store. We have no information about the store and when it was founded. One French reader has mentioned the "La Redoute" catalog was well known throughhout France. The clothing offered is a good indicator of styles that were widely worn in France and by French people in overseas locations. The some styles were also widely worn in Belgium. The store published a Spring-Summer and Fall-Winter catalog. I'm not sure when they began publishing these catalogs. We have pages from these catalogs from te 1970s and 1980s, but believe that these catalogs began well before that time. Just when they began mail order marketing we are not sure. The catalog is thus an important source of information about French fashion trends.

Outfits

The Redoute catalog offered a range of brightly colored children's clothes. Bibfront shorts and long pants were popular for younger boys. We note a red Eton like jacket and short pants of varying length.

Sweat shirts

I am not sure if this is a sweatshirt or a sweater. One interesting aspect is the use of an English language school logo. Such logos were with college (university) names were popular in America. Note that this style not only is copied, but a fictitious American collge i used rather than a French university. I'm not sure why this was. Presumably the idea was to emulate an American style. Perhaps our French readers can provide a more insightful explanation. The boy wears rather long-cut shorts with the sweat shirt. These shorts seem longer than French boys' shorts had been since the 50s. Indeed, they seem to be about the same length as American boys' shorts were in the mid-70s. Perhaps the mid-thigh length was viewed as an American style, and thus was the best match for the American-style sweatshirt.

Bibfonts

Colorful blue bifdront overall-style blue shorts and longs were avilable with cheerful patterns. They are show as worn with striped "T"-shirts.

Eton jacket

A red Eton jacket was available with a imitation badge. The Eton style of course is based on the English Eton school uniform. This style of jacket without lapels, however, was a popular American stle for youngerboys. Red was not a popular color for these Eton jackets in America. Note that while casual short pants are cut in short styles, the blue shorts for the Eton jacket are te short cut style.

Pants

All of the pants pictured here are blue, suggesting thatblue was a very popular color for boys' pants. Also notice the very sharp creases on these pants, even the casual overalls.







Christopher Wagner





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Created: November 8, 2002
Last updated: November 8, 2002