Figure 1.--This advertisement for closed-toe sandals appeared in a 1990s French clothing catalog.
|
Figure 1.--This advertisement for closed-toe sandals appeared in a 1990s French clothing catalog. |
French boys' clothes in the 1990s had begun to loose much of their destinctive charavrt as more and more fashions began to take on a general pan-European character.
A HBC reader reports that in 1997 a bus tour made a detour into
Lugano, Switzerland. Riding along, I noticed a contemporary ad for boys' clothes in a store window--in the foreground was a contemporary, pan-European dressed (colorful windbreaker, jeans, high-top tennis
shoes) boy of about 10. Inthe background was a row of boys about the same age, but all dressed in traditional English schoolboy uniforms - peaked caps, blazers, shorts, and knee socks. Of course, they had
to be depicted looking longfully at the contemporary clothes the boy in front was wearing. I pretty sure the ad was French. I've looked for this ad in French or Italian magazines from Summer 1997, but no luck finding it. We were riding up the main street when I happened to see it; no chance to see whose clothes it was advertising.
Navigate the Boys' Historical Clothing catalog/magazine pages:
[Return to the Main French mail order chronology page]
[Main photo/publishing page]
[Store catalogs]
[Fashion magazines]
Navigate the Boys' Historical Clothing Web Site:
[Introduction]
[Activities]
[Bibliographies]
[Biographies]
[Chronology]
[Clothing styles]
[Countries]
[Contributions]
[FAQs]
[French glossary]
[Boys' Clothing Home]
Navigate the Boys' Historical Clothing Web Site:
[Sailor suits]
[Sailor hats]
[Buster Brown suits]
[Eton suits]
[Rompers]
[Tunics]
[Smocks]
[Pinafores]