Quelle Jackets, 1973


Figure 1.--This advertisement from the Quelle 1973 catalog offered two styles of jackets or blouson for cold weather wear. One was availaible in a bright orange, the other a more conservative brown. The jackets had zipper closings and front pockets. These were jackets for younger boys.

Quelle is the best Known German mail order house. Quelle offered two styles of jackets or blouson for cold weather wear. One was availaible ina bright orange, the other a more conservative blue. These were jackets for younger boys.

Company

Quelle is the best Known German mail oeder house. The German mail order house Quelle Versandhaus was established in 1927. Quelle, is a German mail order company located in in Fuerth, Bavaria (where Henry Kissinger was born). I don't aware if Quelle was involved in export sales before World War II (1939-45). My guess it thar Quelle in the 1930s was primarily focused on the domestic market. This changed after the War and a considerable interest was palced on export maketing as well as foreign sourcing. Quelle was one of the major German mail order companies in the 1970s. A HBC reader reports that Quelle continues to be a very important mail order company. It also operates in France. A French reader reports that, "the articles sold in Germany are practically the same found in France. One of the older manufacturer is located in Orléan, France". There apparently were several different editions of theQuelle catalog. A French reader, for example, tells us that the catalog for French Guiana (also used in Guadeloupe and Martinique) didn'y have winter articles. Quelle still exsits and is quite an important one. Quelle in 1995 opened what they claimed was the world's most modern mail order house in Leipzig. Quelle incorporated as Quelle AG in 1997. Karstadt and Quelle merged in 1999 to form KarstadtQuelle AG.

Terminology

The German term for jacket is Blouson.

Gender

The jackets pictured here were for boys.

Jacket Styles

Quelle offered two styles of jackets or blouson for cold weather wear. One was availaible in a bright orange, the other a more conservative brown, but with sporty blue orange trimming. The jackets had zipper closings and front pockets. These were jackets for younger boys.

Item 7

This jacket was availaible in a bright orange. It had a zipper closing as well as two front zip pockets. They were vertical pockets, not the most practical arrangement. The ad copy read, "Kleinkinder-Blouson wie er sein sool; 3 Taschen. Ring???, imprägnierter Popeline, 65 % polyester, 35 % Baumwolle. Nylonfufter, 100% Polyamid." That translates as, ???." It was only available in orange and came in sizes 98, 104, 110, 116, and 122 cm. That woud be ages 3-7 years.

Item 8

This jacket was styled like a World War II bomber jacket and done in a more conservative brown, but with sporty orange trimming. There were two front slant pockets. The ad copy read, "Kleinkinder-Blouson in dekorativer Verarbeltung. 100 % Polyamid-Strickbümchen. Bau,mwoole. Futter 100 % Polyamid." That translates as, "???." It was only available in brown and came in sizes 98, 104, 110, 116, and 122 cm. That woud be ages 3-7 years. It was only available in brown.

Reader Comments

One German reader writes, "Why do you postthe images so that they can not be read?" HBC has to post them this way. First of all if we posted the images withouit compression they would take forever to load. Also if we did not reduce the size the image would take up the entire page. In addition the interest hosting charges for both storage and nabdwith would be enormous. We think it is preferable to post the reduction and them add the text. This gives us the ability to translate it into English. While some HNC readers speak German, many more HBC readers speak English which means many more readers will be able to inderstand just what the catalog says.








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Created: December 13, 2003
Last updated: December 13, 2003