American Advertising for Boys Clothings: Best & Co. Sleepwear--Younger Boys' Pajamas (1916)


Figure 1.--Here are some of the pajamas Best offered for girls and younger boys in 1916. These are two-pice pajamas, but there were also button-on pajamas looking like one-piece pajamas.

There were quite a number of pajamas offered for younger boys. The illustrations do not show any noticeable stylistic differences between the pajamas for younger and older boys, except for button-on items there were essentially one piece pajamas. The company does note, "'Best' attached or detached pajamas for children 2 to 8 years with tabs and buttons on sides and front, may be worn a one-piece sleeping garment." We note both solid-colored and striped pajamas done in various materials. Notice the oriental styling. I think the term "frogs" which I think are the ornate button closures.

721. One-piece Pajamas

The Best ad copy read, "One-piece Pajamas with drop seat, of fancy madras, also white. ... $1.00." This is the pair of pajamas illustrated all the way to the right (figure 1).

722. Imported Scotch Madras

The Best ad copy read, "Imported Scotch Madras, pink or blue stripes on light and medium grounds. pear buttons and frogs. V-shaped neck. ... $1.75."

723. All White Madras

The Best ad copy read, "All White Madras. V-neck. ... $1.50."

724. Soiesette Pajamas

The Best ad copy read, "Plain Pink, Blue or Tan Soiesette Pajamas, V neck, pearl buttons and frogs. ... $1.35.

725. Fine Madras

The Best ad copy read, "Fine Madras, neat patterns on light grounds, V-neck, pearl buttons and frogs. ... $1.35." This is one of the pajamas illustrated (figure 1).

726. Cotton Cheviot

The Best ad copy read, "Cotton Cheviot, neat stripes on light and medium grounds, military collar. ... $1.50."

727. Fancy Madras Pajamas

The Best ad copy read, "Fancy Madras Pajamas, trimmed with pear buttons and frogs, V neck. .... $1.00."

728. All White Madras

The Best ad copy read, "All White Madras, neatly trimmed wiyth frogs and buttons, V-shap neck. ... $1.00." Here we can see that the pajama pants had draw strings (figure 1).






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Created: 6:01 PM 7/22/2008
Last updated: 6:01 PM 7/22/2008