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Another interesting ad for children's garters made by Rusco Products. The main text of the ad, however, advertises "Laurel" elastic for women who sew and use the elastic for various purposes--perhaps round garters among others. But it is obvious that the little girl is wearing "Laurel" supporters pinned to her underwaist. Her mother is fastening the clasps to the top of her
stockings. This is probably the same kind of supporters advertised elsewhere as
Polly Brand supporters because it has a similar logo--a parrot perched
in a ring. See the advertising copy below that mentions the Parrot on
each package. The Polly brand supporters are close in date to this
advertisement for Rusco or Laurel supporters.
Another interesting ad for children's garters made by Rusco Products. We know very little about the company at this time. Rusco seems to be the shortened version of the Russell
Manufacturing Co. which was located in Middletown, Connecticut.
This is probably the same kind of supporters advertised elsewhere as
Polly Brand supporters because it has a similar logo--a parrot perched
in a ring. See the advertising copy below that mentions the Parrot on
each package. The Polly brand supporters are close in date to this
advertisement for Rusco or Laurel supporters.
The Rusco Laurel Elastic ad here appeared in the Ladies Home Journal (May, 1921, p. 79). As the oldest still publishing, most respected women's service magazine in the country, The Ladies' Home Journal has always focused on issues of crucial importance to millions of women. Since its first issue in December 1883. This long history make The Ladies Home Journal and invaluable source of information on American fashion trends. Its covered an incredibly wide range of topics beyond just fashion, from the latest medical research and consumer news to parenting know-how, workplace survival, good skincare, nutrition facts and much, much more. It was The Ladies Home Journal who sucessfully merged the elements and produced the right formula, becoming the top ladies magazine in America. The Ladies' Home Journal both empowered women and applauded their growing power.
The main text of the ad, however, advertises "Laurel" elastic for women who sew and use the elastic for various purposes--perhaps round garters among others. But it is obvious that the little girl is wearing "Laurel" supporters pinned to her underwaist. Her mother is fastening the clasps to the top of her
stockings.
Rusco Products. They Speak for Themselves. Say "Laurel" when you buy
Elastic and know you've the best money can buy. On the elastic hidden
away in dainty undergarments depends not only a woman's comfort, but
her appearance as well. Laurel De Luxe Elastics satisfy every
requirement of well dressed women. They give a feeling of snugness and
security to the "set" of garments. Ask for "Laurel Elastic" by name.
Made in all widths and a great variety of colors. Look for the Rusco
Parrot on the black and white striped package. The Russell
Manufacturing Co., Middletown, Conn. , 145 Broadway, New York City
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