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These items were located at the lower left part of the Lane Bryant catalog page. The term Quickeees reflects how wasy and quick it was to dress with underwear that did not have buttons, but rther an elasticized waist. The model suggests that these items were for boys, but the ad copy used the term children and clearly implies they were for both boys and girls as well as mothers. The styling looks very modern.
The ad copy read, "Silky striped cotton sizes 2 to 8 years: ...No bothersome buttons
Quickees with lastex! Shirts and Pants.
Lastex does it. Good news for little busy-bodies and mothers too! Now children can dress themselves and help themselves in the bathroom.
Quickees have no buttons just the two-way stretch Lastex that gives such grand freedom. Snug yet never binds. Keeps shape after washing.
Combed Cotton 49 Cents each/12% Wool 69 Cents each/25% Wool 89 Cents each
Your youngsters will be able to dress themselves in these Quickees shirts and Pants---with fireman- like speed too! For the two way stretch Lastex that runs around the neck and hem of the Shirt, and the waistband of the Pants, makes them so easy for the children to slip them on or off-or help themselves in the bathroom-as there are no bothersome buttons. Made for action, fit smoothly and snugly, never bind: Close knit band on sleeves and French legs.
COLOR: Cream-White, SIZES 2 to 8 in three qualities.
Of fine quality Combed Cotton with silky stripes
9 E665 ____shirt 49cents each
9 E668 ____pants 49 cents each
about 12% wool: balance combed cotton; silky stripe
9 E666 ____shirt 69 cents each
9 E669 ____pants 69 cents each
about 25% wool: balance combed cotton; silky stripe
9 E667 ____shirt 89 cents each
9 E6501 ____pants 89 cents each
Post. 2 cents extra on each garment."
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