American Mail Order Catalogs with Boys Clothings: 1970s


Figure 1.--The Sears Summer catalog offered several types of short pants. On this page are walk shorts and camp shorts. The only major difference we notice in both types over time in camp shorts was the hem length.

We are archiving ads here that are undated, but we believe were published in the 1970s. A HBC reader has provided us an ad for summer wear. Unfortunately the ad is incomplete and we do not not know the source. We think it is from a 1970s newspaper, probably a department store ad. It shows an older boy wearing a tank top and camp shorts. The ad copy is missing, so details about the garments are not available. A HBC reader rembers the camp shorts his mother purchased for him at the Hornes Department stores during the 1970s.






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Created: 10:39 PM 2/12/2005
Last updated: 11:51 PM 2/14/2005