Gender and Pink Color: 1959 French Rompers


Figure 1.--

Another catalog is from " la Redoute" 1959 one of the first stors to offer a mail order catalog. This firm still exsit today and is becoming vey big. Model K is a " Costume Bloomer" . This romper-like style was only for little boys. The comparable garments for ittle girls were different. Girls had short dresses without the romper-like puffed pants. A French reader tells us, "On one HBC page you have written for girl; that is wrong." (HBC plans to review these pages and make appropriate corrections.)

La Redoute

Another catalog is from " la Redoute" 1959 one of the first stors to offer a mail order catalog. This firm still exsit today and is becoming vey big.

Garments

Model K is a " Costume Bloomer" . This romper-like style was only for little boys. The comparable garments for ittle girls were different. Girls had short dresses without the romper-like puffed pants. A French reader tells us, "On one HBC page you have written for girl; that is wrong." (HBC plans to review these pages and amke appropriate correction.)

Specific Items

Model l - Ref. AX.424

The ad copy for Model l - Ref. AX.424 reads, "Made in perfect work; a beautifull suit in two pieces " Redoute" ( blouse and bloomer ) in very good non-shrink poplin; In white or yellow. Blouse with fine emboiteries in color with round collar scalloped. Pants with suspenders, buttoned at the croch. Excellent article, very recommended ; perfect as a present 1 to 4 years old; 1390,00 Francs for the the 1 year size."

G - Ref.AZ.336

La Redoute also offers a romper in pink, although we note it is pink checked gingham (vihy) rather than a solid pink. The ad copy for G - Ref.AZ.336 reads, "Romper " Redoute" in Vichy checked material, in pink or sky (blue); the front is with emboiteries (smocking); Long 40 cm (for boy 1 year), 45 cm (boy 2-3 years), 50 cm ( boy 4-5 years)." These are the same style in dress for girl. Note the puffed sleeves, this model of romper was the most popular, and could be found alredy in 1936. Still today some retailers offer the same style, but not in pink and not for such old boys.

Model E - Ref. Ax.422

The model E -Ref. Ax.422 ( called : costume Bloomer ) is only for boy; in color white-sky or white-yellow (On a HBC page it is written for girl, that is not correct.)

Model F

The model F is only for boys. The adcopy reads: "F--Ref.AZ.73 Romper "Redoute" in Zéphyr, checked material. pink or sky or green or yellow; 1 to 4 years; 560,00 francs in size 1 year; and 25,00 francs for each additional year.







Christopher Wagner





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Created: September 9, 2002
Last updated: September 9, 2002