Figure 1.--Nothing could be much more British than the cover of the 1967 "Treassure Island".
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Figure 1.--Nothing could be much more British than the cover of the 1967 "Treassure Island". |
We note several annual editions of the Treasure Annual from the 1960s-70s. We do not know precisely when they began publishing or have much information about the contents. A HBC reader has forwaded us a copy of the cover from the 1967 edition of the annual. He tells us, "I think the cover epitomises the British aspect of the book." An English reader writes, "The Treasure Annual was linked to a weekly interest paper for childtren hense the annual , most likely brought out in December 1967."
A HBC reader remembers Treasure from the 1960s was 'Treasure'. It was a weekly publication printed in newsprint in a comic book format. It was a magazine that featured regular educational articles, stories, quizzes, games and articles of scholastic interest.
Much of the sections required attentive reader participation which meant the reader gained more value from the magazine than just reading. Examples of this was the popular 'What is wrong with this picture'. This was an illustration which featured incongruous
faults which the reader had to identify i.e. a boy carrying a bucket of water but there is no handle, a streetlamp fitting is upside down and suchlike. Other popular items were 'How much do you know' and 'Pencil Puzzles' where with the aid of a pencil, the reader had
to finish off incomplete drawings i.e. the spout of a watering can, colour in 'mystery' lines to identify them and 'join up the dots'. at the end of the year it was also published as an annual.
'Treasure' was published by Fleetway Publications in the 60s. I don't know if the magazine existed in the 70s or does so today.
Though there were no photographs, the publication was richly illustrated.
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