Advertising: Le Petit Ecolier (2006)


Figure 1.- We notice that a French cookie company uses a school boy wearing a smock as its logo, both on pachaging and in its advertising. The cookies are called "Le Petit Ecolier". Tht may be the brnd name. We have seen the same logo in the early 20th century and it was probably created even earlier.

We notice that a French cookie company uses a school boy wearing a smock as its logo, both on pachaging and in its advertising. A reader thought the child might be a girk. But note the beret, this means the child is a boy. The cookies are called "Le Petit Ecolier". Tht may be the brand name. We have seen the same logo in the early 20th century and it was probably created even earlier.








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Created: 9:57 PM 2/4/2006
Last updated: 9:57 PM 2/4/2006