Figure 1.--Here we see an Eastman Kodak advertisement from "The Youth's Companion" in 1926. The boy wears knickers with light probably tan long stockings. |
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This Eastman Kodak ad appeared in The Youth's Companion, December 9, 1926, p. 967. The ad illustrates the appeal to
boys of Kodak cameras--it's a Christmas present ad. The boy's clothes are typical. This boy who is taking a snapshot
out of a window in his home with his new camera wears typical highschool clothes for the year 1926--a white long-sleeved shirt (probably with a tie although we can't be sure), grey worsted knickers with a belt, and grey or tan ribbed long stockings. He looks to be about 15 or 16 years old. The copy reads: "Here's my new Kodak--I told you I'd be lucky this Christmas" Autographic Kodaks, $5.00 up, at your dealers. Eastman Kodak Company, Rochester, New York."
Eastman Kodak is one of the great American corporations. The company was founded by George Eastman. The Brownie released by Kodak in 1900 revolutionalized photography and stiff studio shots were suplemented by snapshots that give up glimses of everyday like. The camera shown here is the company's Autographic model which I think used roll film. Kodak by the 1970s was no longer making quality camneras because of competition from Japan. It became dependant on film sales, but here was alo pressured by foreign competition, especially from Japan's Fuji film. Today Kodak is trying to make the transition to digital photography. Its dependemnce on chemical-based photography is making that transition difficult.
The Youth's Companion" described itself as "An Illustrated Weekly Paper For Young People and the Family." It was established in 1827. The magazine was published in Boston, Massachusetts, by the Perry Mason Company, 201 Columbus Avenue. It appeared under this title until 1929. It was in the late 19th century one of the most popular weekly periodicals in America and known for the quality of the writing. The magazine catered to teen-age boys and girls especially, containing articles on sports, on hobbies, and on various literary and cultural interests. But it was really a family magazine and had many advertisements for clothing, both adult and children's. The magagazine had a very strict policy about the advertising carried because its readers were mostly children.
This Eastman Kodak ad appeared in The Youth's Companion, December 9, 1926, p. 967. The ad illustrates the appeal to
boys of Kodak cameras--it's a Christmas present ad. The boy's clothes are typical. This boy is taking a snapshot
out of a window in his home with his new camera. The copy reads: "Here's my new Kodak--I told you I'd be lucky this Christmas" Autographic Kodaks, $5.00 up, at your dealers. Eastman Kodak Company, Rochester, New York."
The boy here wears typical highschool clothes for the year 1926--a white long-sleeved shirt (probably with a tie although we can't be sure), grey worsted knickers with a belt, and grey or tan ribbed long stockings. He looks to be about 15 or 16 years old.
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