Figure 1.-- |
A reader asks if there is any difference between French and English-speaking Canadians in the popularity of long stockings. One way to try to assess this is comparing English and French-language ads. Eaton's published catalogs in both French and English. An example of an ad for long stockings in the French ad in the Eatons's 1939-40 catalog, aimed principally of course at the population in Quebec. It is interesting to compare
this ad with a similar one in the Eaton's English catalog for 1941-42
(Fall and Winter, p. 75). Here long stockings are advertised even more
prominently with eight different styles to choose from. The colors are
interesting as well: Cream, Cubantan (Tanny Beige), Frivolity (Dark
Fawn), Medium Fawn, Plain Fawn, Black, White, and Mid Fawn. The Fawn
shades, which obviously dominate, are of course all shades of tan or
light brown. Another interesting feature of the 1941-42 ad is the
sizing. One of the choices in long stockings, designated as
specifically "for boys," comes in sizes up to 10 1/2--large enough to
fit a boy about 15 or 16.
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