German Mail Order Catalogs with Boys Clothings: Quelle 1960 Die richtige Knabenkleidung


Figure 1.--This page from the Quelle 1960 fall and winter catalog shows a range ot jackets, coats, suits, and pants for boys. Some of the jackets look rather casual. Fleece lining was popular. One seems to be in suede leather. The suits are both grey, one with short and the othrer with long pants. Quelle also offers a variety of pants, mostly blie and grey in different styling inclusing a very tight cut style.

This page from the Quelle 1960 fall and winter catalog shows a range ot jackets, coats, suits, and pants for boys. Some of the jackets look rather casual. Fleece lining was popular. One seems to be in suede leather. The suits are both grey, one with short and the othrer with long pants. Quelle also offers a variety of pants, mostly blie and grey in different styling inclusing a very tight cut style.

Mixed Item pages

Our assessment of German caralog pages in some what complicated by a tendenct to mix a variety of garmenrts on one page. We note this tendency with the Quelle catalogs, including one page labeled "Die richtige Knabenkleidung", meaning "The [?richtige] boys' garments". As the image is not of a high enough quality to cut and paste, we have just cross referenced it under the major categories.

Quelle

The German mail order house Quelle Versandhaus was established in 1927. Quelle, is a German mail order company located in in Fuerth, Bavaria (where Henry Kissinger was born). I don't aware if Quelle was involved in export sales before World War II (1939-45). My guess it thar Quelle in the 1930s was primarily focused on the domestic market. This changed after the War and a considerable interest was palced on export maketing as well as foreign sourcing. A HBC reader reports that Quelle continues to be a very important mail order company. It also operates in France. A French reader reports that, "the articles sold in Germany are practically the same found in France. One of the older manufacturer is located in Orléan, France". There apparently were several different editions of theQuelle catalog. A French reader, for example, tells us that the catalog for French Guiana (also used in Guadeloupe and Martinique) didn'y have winter articles. Quelle still exsits and is quite an important one. Quelle in 1995 opened what they claimed was the world's most modern mail order house in Leipzig. Quelle incorporated as Quelle AG in 1997. Karstadt and Quelle merged in 1999 to form KarstadtQuelle AG.

Seasonality

This page looks to be from the Auelle fall and winter catalog. The page gives a good look at popular German fall and winter styles.

Garments

Quite a ange of garments are shown on this page.

Coats

The longer jacket in tan could be described as a coat.

Jackets

There were several styles of jackets avialable, some had fleece-like collars and or linings. We note both short and longer winter jackets. We also note lighter javlets looking rather like sweaters. One may be suede leather--which was also popular in America at this time. Unfortynately we can not read the text to describe the garments in greater detail.

Sweaters

One garment here looks to be a sweaters, but styled rather like a warm up jacket.

Suits

One Quelle catalog page, presumably from a fall catalog, showed light and dark grey suits, one with short and the other with long pantgs. The two suits look to be styled similarly. Both have single breasted 3-button jackets with narrow lapels. The short pants suit went to size 12 and the long pants suit to size 14. The short pants are cuffed.

Pants

One Quelle catalog page, presumably from a fall catalog, showed mostly blue and grey long long pants for boys. Some were syles cut quite tight fitting while another is shown with a fuller cut.

Reader Comment

An Australian reader writes, "Actually some of the early 1960s fashions were not to bad and I would say a tad better than todays 'boilersuit' type boys clothing being rather too baggy and very sloppy for a start. What happened to the keyword it has to 'fit' the boy and look good on him. One or two of the jackets look a bit of what I wore in about 1968-69 and the preppy looking shorts suit too that I wore. The yellowy looking jackets and the blue parker style one also looks familair."








Christopher Wagner






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Created: October 24, 2002
Last updated: October 24, 2002