Figure 1.--Here are some of the younger boys suits from the 1938 Jelmoli catalog.
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Figure 1.--Here are some of the younger boys suits from the 1938 Jelmoli catalog. |
Boys' overalls were new to Europe at that time, probably a fashion imported from the the United States. Hence a "novelty"The ad copy read, "Neuheit! Overall für Knaben, neues, praktisches Modell aus bestem, waschechtem Satin, khaki oder bleu". This meant, Novelty! Boys' overalls, new practical model from best colorfast satin, khaki or blue. Ages 1 1/2 to 6
The ad copy read, "Trägerhose aus Leinen, garantiert waschecht, bleu mit weiss oder beige mit bleu garniert". This meant, Suspender trousers made of linen, guaranteed colorfast, blue w/white- or beige w/blue trim. Ages 1 1/2 to 5.
Here I'm not real sure how to transate "Anknöpfer". The ad copy read, "Anknöpfer, neue Form, aus leinen-artig. Waschstoff, écru mit Noppen, waschecht". This meant, Button-up, new form, of linen-like wash material, colorfast nubbly écru. Ages 1 1/2 to 4. A Swiss reader tells us, "Anknoepfer can be translated as "button-on". That is what it is. The shirt is real short and has button-holes at the bottom-end and is held down by buttons in the waist of the pants. I had a outfit like that only a few years after this catalog was published and I did not like it because it was very complicated to put on and I needed help to get all these buttens done." A German reader writes, "About 'Anknöpfer', your interpretion is o.k. There were buttons on the waist/shirt (you see one on the side) to button-on
the pants. Probably there were more buttons under the belt. With "Noppen" the ad may identify the facing on both sides of the belt hiding how it is fixed."
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