Figure 1.-- We note a short jacket offered by Jemoli in its 1947 Winter catalog. The jacket was styled rather like a World War II bomber jacket, with a military air badge to stress the air force connection. This one, however was done in cotton and not leather like real bomber jackets. |
We note a short jacket offered by Jemoli in its 1947 Winter catalog. The jacket was styled rather like a World War II bomber jacket, with a military air badge to stress the air force connection. This one, however was done in cotton and not leather like real bomber jackets.
We note a catalog form the Grand magasins Jelmoli. Grand magasins Jelmoli has for many years been the flagship department store chain of Switzerland. Johann Peter Jelmoli-Ciolina founded founded the store in 1838 by . Ciolina must have been the maiden name of his wife. He was from the Swiss-italian section of Switerland. The company has always been headquartered in Zurich where the flag-ship department store was opened. It opened branches throughout Switrzerland, but a few years back it sold or closed all its branches and only kept the large store in Zurich. I would say it was always an "up-scale" department store. The catalog-department was a very small part of their operations and the catalogs carried a very small amount of merchandise, compared to what was available in their stores. The catalog-department was added in 1899.
We note a short jacket offered by Jemoli in its 1947 Winter catalog. The jacket was styled rather like a World War II bomber jacket, with a military air badge to stress the air force connection. This one, however was done in cotton and not leather like real bomber jackets. The ad copy read, "Mit Stolz tragen die Knaben den neuen praktischen Nabholz-Airdress aus reiner innen gerauhter Baumwolle, mit Kragen und Reissverschluss. Dunkelbau No.3024,070, braun No. 3024,0717-10 Jaehrige Fr.15.00, 11-16 Jaehrige Fr.17.00."
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