Figure 1.-- We note children wearing ski cap during the Winter. Jelmoli offered a ski cap with a long string and tassel.
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Figure 1.-- We note children wearing ski cap during the Winter. Jelmoli offered a ski cap with a long string and tassel. |
We note children wearing ski cap during the Winter. Jelmoli offered a ski cap with a long string and tassel.
We note a catalog form the Grand magasins Jelmoli. Grand magasins Jelmoli has for many years been the flagship department store chain of Switzerland. Johann Peter Jelmoli-Ciolina founded founded the store in 1838 by . Ciolina must have been the maiden name of his wife. He was from the Swiss-italian section of Switerland. The company has always been headquartered in Zurich where the flag-ship department store was opened. It opened branches throughout Switrzerland, but a few years back it sold or closed all its branches and only kept the large store in Zurich. I would say it was always an "up-scale" department store. The catalog-department was a very small part of their operations and the catalogs carried a very small amount of merchandise, compared to what was available in their stores. The catalog-department was added in 1899.
We note children wearing ski cap during the Winter. Jelmoli offered a ski cap with a long string and tassel. W believe these ski caps were very commonly worn. The ad copy read, "Schneidige Zottelmuetze aus kraefitger Wolle; dunkelblau mit weisser Borte, fur 2 – 15 jaehrige. No 3024,o79 Fr.3.50. Bitte alter angeben." This means that they were for children 2-15 years of age. The illustration shows a now wearing the cap. I think, however, that girls also wore them.
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