Figure 1.-- We notice what looks rather like a snowsuit in the 1947 catalog. Jelmoli rfers to it as sports suit--Sportanzuegli. It was done in sizes 2-8 years of age.
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Figure 1.-- We notice what looks rather like a snowsuit in the 1947 catalog. Jelmoli rfers to it as sports suit--Sportanzuegli. It was done in sizes 2-8 years of age. |
We notice what looks rather like a snowsuit in the 1947 catalog. Jelmoli rfers to it as sports suit--Sportanzuegli. It was done in sizes 2-8 years of age.
We note a catalog form the Grand magasins Jelmoli. Grand magasins Jelmoli has for many years been the flagship department store chain of Switzerland. Johann Peter Jelmoli-Ciolina founded founded the store in 1838 by . Ciolina must have been the maiden name of his wife. He was from the Swiss-italian section of Switerland. The company has always been headquartered in Zurich where the flag-ship department store was opened. It opened branches throughout Switrzerland, but a few years back it sold or closed all its branches and only kept the large store in Zurich. I would say it was always an "up-scale" department store. The catalog-department was a very small part of their operations and the catalogs carried a very small amount of merchandise, compared to what was available in their stores. The catalog-department was added in 1899.
We notice what looks rather like a snowsuit in the 1947 catalog. Jelmoli rfers to it as sports suit--Sportanzuegli. We do not know a great deal about these suits. It was a style for younger boys. It was done in sizes 2-8 years of age. There it only one style shown. We think, however, thast they were very popular. The correct translation of Sportanzuegli is: little (or small) sports suit because these outfits were primarily for younger boys. By 1947 girls might have also wore them, although I am not sure. The diminutive -"zuegli" is German-Swiss dialect. In High German it would be Sportanzueglein, but I have never seen that word. The Swiss, like the Dutch, love diminutives. The noun is: der Sportanzug.
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