Figure 1.--Here are of sweaters and other garments offered for boys and girls in the Jelmoli Winter 1947 catalog. Jelmoli was a Zurich departmenmt store with a well-established catalog business.

Sweaters as in all of northern Europe are popular garments for boys and girls. We note the tht the Jelmoli 1947 Winter catalog offered a wide range of sweaters for boys and girls. Most are long-sleeve pullovers. Some of the boys and girls sweaters are virtually identical. Others are different. Some of the boys' sweater have partial zips and one of the girls sweaters is a cardigan. One boys' sweater is a sleevless style.

Jelmoli

We note a catalog form the Grand magasins Jelmoli. Grand magasins Jelmoli has for many years been the flagship department store chain of Switzerland. Johann Peter Jelmoli-Ciolina founded founded the store in 1838 by . Ciolina must have been the maiden name of his wife. He was from the Swiss-italian section of Switerland. The company has always been headquartered in Zurich where the flag-ship department store was opened. It opened branches throughout Switrzerland, but a few years back it sold or closed all its branches and only kept the large store in Zurich. I would say it was always an "up-scale" department store. The catalog-department was a very small part of their operations and the catalogs carried a very small amount of merchandise, compared to what was available in their stores. The catalog-department was added in 1899.

Sweater Types

Sweaters as in all of northern Europe are popular garments for boys and girls. We note the tht the Jelmoli 1947 Winter catalog offered a wide range of sweaters for boys and girls. Most are long-sleeve pullovers. Some of the boys and girls sweaters are virtually identical. Ski styling of course was popular. Others sweaters have different stylibg for boys and girls. Some of the boys' sweater have partial zips and one of the girls sweaters is a cardigan. One boys' sweater is a sleevless style.

Knaben-Pullover

This weater had a diamond pattern. It had a shirt-like collar with a zip-front partial opening. The ad copy read, "Knaben-Pullover in kraeftiger Woll-Qualitaet, vorne mit Reissverschlus, braun und rot sortiert. N0. 3024,062, Laenge 35 cm Fr.7.50, 40 cm Fr.8.50."

Kleinkinder-Pullover mit Rollkraegli

This sweater has a crew neck. The ad copy read, "Huebsch gemusterter Kleinkinder-Pullover mit Rollkraegli aus reiner Wolle, ist auf der Achsel bequem zum konoepfen. Rot No. 3024,063, blau No. 3024,064. Laengen: 33cm Fr.8.90, 36 cm Fr. 9.80, 39cm Fr.10.50."

Flotter Knaben-Pullover

This another shirt-like sweater, I think with a zip partial front. The ad copy read, "Flotter Knaben-Pullover in schwerer Woll-Qualitaet, vorne mit Reissverschluss, beige N0. 3024,065, grau No. 3024,066. Laengen: 35 cm Fr 9.80, 40cm Fr.10.80,45cm Fr. 11.80, 50cm Fr.12.80, 55 cm Fr.13.80."

Knaben-Wollpulloveer

This sweater was done with a crew neck, but with a zip partial front opening. The ad copy read, "Warmer sportlicher Knaben-Wollpulloveer mit Rollkragen und Reissverschluss, in schmissiger Form. Grau No. 3024,067, beige No. 3024,068, Laengen: 40cm Fr.10.50, 45cm Fr.11.50, 50cm Fr.12.50, 55cm Fr.13.50, 60 cm Fr.14.50."

Rassiger Sportpulover

This was a sporty styled ski sweater, done with a crew neck. The ad copy read, "Rassiger Sportpulover in hervorragender Woll-Qualitaet mit Sternborte modern gemustert, wie ihn die Knaben gern tragen. Dunkelblau. No 3024,069, Laengen: 40cm 15.80, 45cm Fr.17.80, 50cm Fr.1980, 55cm Fr.21.80"

Vorteilhafter Knaben-Pullover

This sweater was a sleevless sweater with a "V" front. These were sweaters designed t be worn with ties. The fact that thre is only one offered suggests that they were not as popular as the long-sdleeve seaters. The ad copy read, "Vorteilhafter Knaben-Pullover aus reiner Wolle, mit huebschem Strickmuster. Grau No. 3024,072, braun No. 3024,073. Laengen 35 cm Fr.5.50, 40cm Fr.6.00, 45cm Fr.6,50, 50cm Fr.7.00."

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Created: 12:30 AM 7/2/2006
Last updated: 12:30 AM 7/2/2006